01 · the habit
“I'll do it for a week and then stop. I always do.”
A reminder when you choose, and a streak that only counts the days you picked.
The only app that helps before you’ve filmed a thing
You’ve meant to make content for years. Start today.
Document the journey. Promote the business.
Every other video tool waits for your footage. underway has the idea, knows your day, asks the questions and makes the video.
Card needed to start. Nothing taken until day 8, cancel any time before.
Document ↓
No pressure. Just talk.
No hooks, no structure. What went well, what didn’t, what’s on your mind. underway asks and edits. Years from now you’ll have the whole journey.
For you. Just talk.
Promote ↓
Made to get views.
A different video, set up before you record: a title people click, a hook, the sections and what to say. Then the cover, Shorts and posts.
For everyone else. Set up to be seen.
▶See howFrom idea to every networkorboth
It asks
The questions, so you just answer
On cameraJust your voiceWith a guest
It makes
The video, the Shorts, the posts and the articles
The diary lines and the plan are illustrations. The cover is a real one underway drew.
Why document
In five years, you’ll be glad you recorded this bit.
Talk for 3 minutes, get a week of content.
Record whenever you like: Underway reads your day, asks you about it out loud, and turns your answers into a finished video or podcast episode, Shorts cut from it, and posts written for 4 networks. No editing.
Everything stays private until you choose to go public.
A dramatised film · made with AI
As featured in
Whatever you’re making
A shop, a studio, a band, an app. It works for all of them.
You write one line about what you’re working on, and the questions fit your world. Your answers become an episode: a short video or podcast, numbered like a show.
See it in use
Five ways to use it.
A founder's day, turned into an episode
When something good happens, underway asks on WhatsApp if it's worth an episode, then asks you about it and has it ready minutes later.
Dramatisation
A dramatisation: the people are made with AI. The app, the questions and the finished episode are how underway really works.
What it is
Talk for 3 minutes, get a week of content. Record whenever you like: Underway reads your day, asks you about it out loud, and turns your answers into a finished video or podcast episode, Shorts cut from it, and posts written for 4 networks. No editing.
Watch the full video this Short came fromWho it’s not for
If you do not want to speak, this is not for you. A written journal will suit you better. If you want a produced podcast, with a script, guests and an editor, use a studio. Off camera is fine here: answer by voice and it is still a numbered episode. The cut keeps what you said, in the order you said it.
Compared
Clipping tools need a video. Underway just needs you to talk.
Clipping tools
Cut clips from a long video you have already made.
Editors and editing apps
Edit footage you have already filmed.
Underway
Asks you questions out loud and turns your answers into a finished episode. You just talk.
Document
Keep the whole journey.
Talk for a few minutes whenever suits you. underway asks the questions, edits the episode and keeps your story in order, private until you choose.
Skip to Promote ↓- Asked about your real day
- A finished episode, no editing
- Your vault, private until you choose
- Your page, every episode in order
What documenting does
Talk, and it makes the rest. Thirty seconds each.
13 films. Pick a part, then a film, and press it for the sound.
ANIMATED EXAMPLES · AI NARRATOR AND AI PICTURES
FILM IT · 1 / 8
Why now
Imagine watching Steve Jobs build Apple. Nobody filmed it.
“The biggest mistake I made as a founder wasn’t money. It was not filming it.”
Nobody films a business before it works. Record yours as it happens and you’ll have the real story, in your own voice.
Start today and episode 1 exists. Wait a year and it never will.
Start your 7-day trial
Card needed to start. Nothing taken until day 8, cancel any time before.
The problem
Everyone means to keep a record of it. Almost nobody does.
Nine reasons people stop, each answered on film. Swipe through.
02 · the blank page
“I sit down, look at the camera, and have nothing to say.”
▶ Watch the founder answerUnderway reads your day and asks you about it.
03 · the edit
“Then there's the edit. That's hours of my day gone.”
▶ Watch the founder answerYou never edit. Minutes after you finish talking, your episode is ready.
04 · the risk
“I can't put this in public. Not yet. Maybe not ever.”
▶ Watch the founder answerRecord in private. Nothing is shared until you say so.
05 · the silence
“Who would even watch? I have no audience and no hook.”
▶ Watch the founder answerIt works like a TV series: people come back for the next episode.
06 · the script
“I'd have to write something first, and I'm not a writer.”
▶ Watch the founder answerA voice asks, listens, and asks the next thing.
07 · the retakes
“I'd film it three times and still not be happy.”
▶ Watch the founder answerJust say it once. Underway tidies it up for you.
08 · the setup
“I'd need lights, a camera, a proper setup.”
▶ Watch the founder answerNothing to set up. Open the laptop, or prop the phone where it was yesterday.
09 · the phone in your hand
“I'd be holding a phone, squinting at a prompt.”
▶ Watch the founder answerIt asks out loud. You answer a voice, not a screen.
How it works
Three steps. None of them is editing.
See the screens first: Your first episode, screen by screen, or why none of it is editing.
01
Underway reads your day.
Connect your calendar, GitHub or sales, or add a voice note. It suggests what to talk about.
02
You answer.
It asks out loud, one question for each thing you picked, and you answer each for as long as it takes.
03
Your episode is ready.
Minutes later: captioned, numbered, in the order you said it. Keep it private or post it.
Getting started · on the phone
Your series, set up in a few minutes.
Five steps, then you’re filming. Swipe through the screens you’ll see.
REAL SCREENS FROM THE IPHONE APP, ON A NEW ACCOUNT
01 / 10
Three ways to answer
Camera, voice or screen. Choose each time.
Same questions whichever you pick.
A voice asks, you talk, and the chat is your episode.
From the sofa, the car or a walk. The questions stay in, so it sounds like an interview.
It listens
You talk to a voice, not a form.
- 01
It asks out loud, one question for each thing you picked.
- 02
Want it to dig in? Your AI co-host hears what you said and asks about it.
- 03
It remembers, so the next episode picks up where this one stopped.
A REAL ONE · EPISODE 6 OF BUILDING UNDERWAY
ASKED
What’s the thing you’ve been putting off all week?
HE SAID
“I built the connections to LinkedIn and YouTube first… out of all of these connections, like Instagram and all the others, what’s the easiest to build right now, because none of them are quick.”
IT ASKED NEXT, OUT LOUD
“You said none of those connections are quick. Which part of the LinkedIn or YouTube build fought you hardest this week?”
Asked in September, when the interview still followed up. Now your AI co-host does this.
Watch episode 6You’ll never edit a video
Answer the questions. Tap done. Get back to work.
Everything an editor would do, done for you in your brand, set once.
- ✓On Series your title look opens every episode, in your colour and your typeface.
- ✓It opens on your intro, or a moment from later on, with music under it, then your logo.
- ✓Share your screen and you sit in the corner, talking it through.
- ✓Ums, false starts and long pauses come out. The sound is cleaned and levelled.
- ✓It closes on the next episode's number and where to find the series.
- ✓Then a cover, a title people search for, the posts for every network, and Shorts.
Your original recordings are always yours to download.
Real episodes of Building Underway, cut from the files underway made. Nobody edited them.
It remembers
It remembers what you said last time.
Each interview picks up where the last one stopped:
“At the end of Episode 0 you said: ‘I’m going to see if this edits after this recording. If it doesn’t, I’m still going to post it.’ So what happened when you watched Episode 0 back?”
Asked in episode 1 of Building Underway, our founder’s own series.
Private to you. Read, fix or delete anything it keeps.
EPISODE 1
made with underway
ASKED · 1 OF 2 · FROM EP 0
So what happened when you watched Episode 0 back?
underway’s brain
It already knows what happened today.
Connect the tools you already use, and the interview asks about the fix you shipped, the call that ran over and the payment that landed, not “how was your day?”
32 tools, on every plan, the free trial included. It only looks, never changes anything, and you choose what counts. Other people’s voices from meetings never go in an episode.
01
Reads the day for you
Thirty small updates become the five that mattered, each with why. It suggests what to talk about; you pick.
02
Notices the milestones
Your first ad lead, a hundred visitors, the week Google started finding you: counted, and waiting as something to film.
03
Remembers all of it
Ninety days of what your tools saw. Ask “when did we launch the new prints?” and it tells you the date.
04
Asks you where you are
When something looks worth an episode, a line in Slack or WhatsApp. One tap to film, one to say not today.
YOUR WORK
What shipped
GitHubLinearVercelArgos
The questions know what you shipped, so you are asked about the fix instead of reminded of it.
MEETINGS
Who you met, what came of it
Google CalendarZoomFathomFireflies
So the interview can ask what came out of the two o'clock, without you writing it down first.
NUMBERS
Money, visits and searches
StripeWhopPlausiblePostHogGoogle AnalyticsSearch ConsoleMeta ads
The day a payment lands, the interview knows, and can ask who it was and what it means.
YOUR SHOP AND STUDIO
What you made and sold
ShopifyGumroadSquarespacePatreonPrintfulFigma
The day the new piece sells out, or the first order from abroad lands, the interview can ask about it.
PAPERS AND INBOX
What changed, what you were sent
Google DriveYour inbox
Forward the customer's reply or the investor's no, and the interview can ask what you made of it.
TEAM CHAT
What the team argued out
Slack
The decision argued out in a channel, or the thread that went quiet, becomes something to film, and a title for it.
NEWSLETTER
The day a send goes out
Kitbeehiiv
A launch newsletter becomes something the next interview can ask about.
PUBLISHING
Where episodes go
YouTubeInstagramTikTokLinkedInX
Your numbers show on Reach, and what is working on Shorts steers which moments become your clips. None of it reaches the interview or its questions.
NUDGES
Where it asks you
WhatsAppSlack
It answers with a link that opens underway ready to record. On Series and above it also messages you first when something looks worth an episode.
What you end up with
A record nobody can make later.
Episode 1.Episode 47.Episode 200.
In order, in your own words, recorded on the day it happened.
For your customers, an investor, or the next person you hire.
Eighty episodes of you at work say more than any portfolio.
underway.life/series/underwayrich
Watch Underway get built
See it for real: our founder’s own episodes.
Recorded most days while building it, with nothing staged.
Posting Is Hard Until an AI Agent Directs You
SaaS pricing for a higher tier, nearing 10 paying customers
100 episodes · Building Underway
AI ILLUSTRATIONFor anyone making something
You don’t have to be just starting.
Day one or ten years in, it works the same.
Starting something
Record it from the start, and build an audience if you want one.
Getting paid by your audience
Keep some episodes for paying subscribers, at a price you set.
Public or private
Private until you post it.
Every episode has its own switch. Nothing goes out unless you send it.
Promote
Get your business seen.
Videos set up to get views, then the Shorts, covers, posts and articles that send people to them, and the buyers to show them to.
Back to Document ↑- A title people click, and the plan to earn it
- Shorts, covers and motion graphics
- Posted everywhere, and an article for Google
- Buyers found: AI search, podcasts and ads
What promoting does
Made to be seen, and sent to the right people. Thirty seconds each.
25 films. Pick a part, then a film, and press it for the sound.
ANIMATED EXAMPLES · AI NARRATOR AND AI PICTURES
LOOK GOOD · 1 / 8
Shorts, made for you
Split-screen Shorts, drawn from what you said.
Up top, a drawing of what you’re saying, changing as you talk. You along the bottom.
- ✓Every word in a drawing is one you said.
- ✓Name GitHub, Stripe or Slack and its real logo comes up.
- ✓Cut for YouTube Shorts, Reels, TikTok, LinkedIn and X, each pointing back to the full episode.
EPISODE 45
EPISODE 43
Pro thumbnails · Studio
Thumbnails that get the click, with you in them.
Every episode gets three, with you in a scene from what it’s about. The best is already chosen.
Your AI clone · Studio and Studio Plus
Marketing videos in your face and voice, while you build.
After ten episodes, underway learns your face and voice from them and makes 12 to 15 second marketing videos on the days you pick, from your marketing brief and the hooks working in your niche.
Each one waits on Today until you approve it. Every frame says AI clone. Studio includes two a month and Studio Plus eight, and on any plan you can top up five for $99.
Motion graphics · Studio
What you say, on screen beside you.
The numbers, ideas and tools you talk about land beside you as you say them, every word your own, never over your face.
Backgrounds · Studio
Film against a plain wall. Sit in a study.
Three seconds of your empty wall before you film, and the room behind you is replaced on every take, your hair and hands kept. Six sets to pick from each episode, and you can take it off any episode afterwards.
Set up once on your computer, with its camera or one you plug in.
EPISODE 89 · THE SAME SIX SECONDS
As filmed
A plain wall at home
As it came out
The Study set, made with AI
Title looks · Series
Every episode opens like a show.
A title with the episode’s name, a build-up with music, a moment with your logo, the episode, an outro. Choose a title look and how the build-up ends, once; they come out in your logo, colours and typeface on every episode. Try them below, then watch a real one all the way through.
Look around underway’s own account
Every episode, every screen. Nothing to sign up for.
YouTube title SEO written from your transcript
Episode 66 · Building Underway
Friday 9 October
Title look
Opens the episode with its own name.
Your mix: Explainer title and outro · Shutter at the end of the build-up
Episode 66 · Building Underway
Open the episode’s pageYouTube title SEO written from your transcript
Title ·0:00 / 0:00
Conversations · Studio
Find the people who have the problem you solve.
Every day it searches X and LinkedIn for people saying they have it, and writes a first reply in your voice. You press reply.
The searches come from your marketing brief, in the words your customers use, not the words on your homepage. Nothing is posted for you.
What it searches for
- "keep meaning to" "build in public"
- "I hate editing" videos
- "freeze up" "on camera"
- "no idea what to say" "on camera"
- started a podcast then stopped
- keep meaning to document
1Found
Someone on X or LinkedIn says, in their own words, they have the problem you solve.
2Your reply
A first reply in your voice that only helps. No link, no pitch, never your product's name.
3Talking to
You press reply. It keeps who answered, who you followed and your notes.
On your phone
Nearly all of it, on your phone.
Record on the sofa, post from the train. It all stays in sync.
Get it on the App Store
The rules
Things we will never do.
01
We never shuffle your answers around to make your video catchier.
02
We never add words you didn’t say.
03
Your episode is only you: no fake clips, no generated pictures. Our AI examples say so.
04
We never record without you pressing the button.
05
We never pick your questions to chase views.
06
We never lock up your recordings. You can download them on every plan.
Your kind of interview
Get interviewed, or chat with a co-host.
EPISODE 2 · BUILDING UNDERWAYASKED ALOUD · THE REAL QUESTION
In Episode 0 you said you and your fiancé had built your own app to a certain point and were both ready now for the marketing. Where does that app’s marketing actually stand…
ON CAMERA OR VOICE
Guided interview
A voice asks you out loud, one question for each thing you picked, and you answer each for as long as it takes. No script to write.
on every plan
PODCAST · EPISODE 40listen
CO-HOST
On WhatsApp, that could be a strong integration… Are you imagining it for notifications, like reminders and episode-ready messages, or more for input, like voice notes and replies?
YOU
Yeah, I mean, I’m actually thinking about it in a bit more of an advanced way.
PODCAST OR CAMERA
AI co-host
An AI co-host, a voice you chat with, that knows your story. Both voices are recorded, as a podcast or on camera.
CO-HOST TIME · EACH MONTH
On Company Record, each seat adds hours the whole team shares. During the 7-day free trial the co-host is 30 minutes, whichever plan you pick.
- Founder30 min
- Series2 hrs
- Studio3 hrs
- Company Record4 hrs a seat
Pricing
One interview. Choose how far it goes.
7 days free on any plan, then from $29.99 a month. Your card at signup, nothing taken until day 8, cancel any time before.
Founder
$29.99a month
or $299.90 a year
Talk for a few minutes, and never edit a thing.
Included
- Asked out loudQuestions about your real day, from what you connect.
- A finished episodeCut, captioned and numbered minutes after you stop.
- Posted, scheduled, and a podcastOne tap or a set time to every network, and your feed on Apple and Spotify.
Worth it when you want the habit, the episodes and them going out, with no editing.
- 30 minutes a month with your AI co-host, recorded as a podcast
- A voice asks you out loud about each thing you pick, one question each
- Connect your tools (GitHub, calendar, meetings, Stripe, Slack and more) so it asks about your real day
- A finished video minutes after you stop, with captions, a title card, a cover and its episode number
- A podcast version of every episode, questions left in
- It remembers what you said in earlier episodes, and spots your milestones
- Private in the vault until you choose to share, then all of it at once, with a one-minute trailer
- Your page: a public page with the episodes you choose to share
- The words for X, LinkedIn, TikTok, Reels and a blog, written when you open an episode, for you to post
- Up to two Shorts from an episode when you press Find clips
- Your marketing brief: who it is for, what they use instead and how you sound
- Film yourself, share your screen, or just use your voice, chosen each time
- Make a Short on any other question of a Just you episode: 5 extra Shorts a month, then $9 for 40 more, which never run out.
Series
most chosen$79.99a month
or $799.90 a year
One recording, everywhere you post.
Everything in Founder, plus
- Shorts and posts, made for youFor every episode, as soon as it's finished.
- Found in AI answers and searchWhether AI names you, and videos people search for.
- Round-ups and filmsYour week in one cut, your month in one film.
Worth it when you want every episode cut into Shorts without asking.
See what Series does- 2 hours a month with your AI co-host, recorded as a podcast
- Posts and Shorts made for every episode as soon as it is finished
- A weekly round-up: the best moments of your week in one short video
- A monthly film: the story of your month, set to music
- Once a month, short phone-sized ads made from your own answers
- Round-ups of any stretch of episodes, and seasons to split your story into parts
- Your own podcast on Apple Podcasts and Spotify
- Post to YouTube, LinkedIn, TikTok, Instagram and X in one tap, and see how many watched
- Your audience on every network in one place
- Videos to film: what people search for on YouTube, and how to film each one
- Whether ChatGPT, Claude and Gemini name you when your buyers ask
- A branded opening and a title look in your brand
- A one-page summary of your story for investors or hires
- Shorts are made automatically on up to 25 episodes a month. Past that, they are made on the 1st, or $19 makes them for 10 more episodes. Nothing is taken away.
- Make a Short on any other question of a Just you episode: 30 extra Shorts a month, then $9 for 40 more, which never run out.
Studio
$129.99a month
or $1,299.90 a year
Every episode made to be found.
Everything in Series, plus
- An article on every episodeWritten for Google and AI answers, with stills from the video.
- Pro thumbnails with your faceThree for every episode, and motion graphics beside you.
- Two AI clone ads a month12 to 15 seconds each, in your own face and voice.
Worth it when you want strangers to find you, not only your followers.
See what Studio does- 3 hours a month with your AI co-host, recorded as a podcast
- Your AI clone: two ads a month, 12 to 15 seconds each, in your own face and voice, once you have ten episodes
- An article written for search on every episode's page, with stills from the video
- Pro YouTube thumbnails with your own face: three for every episode, and tall ones when you ask
- Motion graphics beside you, from the things you say
- Conversations: people describing the problem you solve, found every day, with what you could say
- Shorts, articles and pro thumbnails are made automatically on up to 30 episodes a month. Past that, they are made on the 1st, or $19 makes them for 10 more episodes. Nothing is taken away.
- 2 AI clone videos a month once you have ten episodes, then $99 for 5 more, which never run out.
- Make a Short on any other question of a Just you episode: 60 extra Shorts a month, then $9 for 40 more, which never run out.
Studio Plus
$179a month
or $1,790 a year
Your AI clone markets for you.
Everything in Studio, plus
- Eight AI clone ads a monthTwo a week, written and filmed for you. You approve them.
- Extras on 60 episodesShorts, articles and thumbnails on twice as many.
- Six hours of co-hostTwice Studio's time talking with your AI co-host.
Worth it when you want ads going out every week without filming them.
See what Studio Plus does- 6 hours a month with your AI co-host, recorded as a podcast
- Your AI clone: 8 ads a month, 12 to 15 seconds, in your own face and voice, written for you and approved by you
- Shorts, articles and pro thumbnails made automatically on up to 60 episodes a month
- Six hours a month with your AI co-host
- Shorts, articles and pro thumbnails are made automatically on up to 60 episodes a month. Past that, they are made on the 1st, or $19 makes them for 10 more episodes. Nothing is taken away.
- 8 AI clone videos a month once you have ten episodes, then $99 for 5 more, which never run out.
- Make a Short on any other question of a Just you episode: 120 extra Shorts a month, then $9 for 40 more, which never run out.
Your AI clone · Studio Plus
It markets for you, in your face and voice.
Studio Plus makes eight ads a month, 12 to 15 seconds each, that look and sound like you. You don't film them, write them or edit them.
- 01
It learns you
From the episodes you've already filmed: your face, your voice and your room. You type your name once to say it's you.
- 02
It writes and films the ads
Scripts from your marketing brief and the openings working in your niche, claiming only what your product really does. One take of you, your website on the laptop.
- 03
You say yes
Each ad waits for your approval, labelled AI clone on every frame, then is saved to your Assets, private, for you to post.
8ads a month on Studio Plus
2a month on Studio
5for $99 on any plan, never expiring
Opens once you have ten episodes, because it's built from them.
Crew
early access$499a month
Your content team, in your pocket.
Worth it when you know content would grow the business and it never gets made.
Everything in Studio Plus, plus
- A chief of staff runs itTell them what you want. They work on it across days, ask before anything goes out and check in every morning.
- Your Director films it with youA voice you talk to that sets you up, coaches every take and answers from your whole record.
- Then a week of content is madeThe video, Shorts, thumbnails with you in them, an article and a post for every network.
Company Record
$129a seat a month, from 5 seats ($645), $99 a seat from 20Everything in Studio for each person, a running record of the company, and the team's week in one video.
- 4 hours a seat a month with your AI co-host, shared across the team
- Everything in Studio for every seat, from five seats
- Each person makes their own series, and the company keeps every episode
- A running record of the company, updated weekly from what each person shares
- A round-up of the whole team's week in one video
- Invite your team; everyone agrees who owns the episodes before they start
- Set up with you on a call, everyone recording within a week
- $129 a seat a month, from 5 seats, $99 a seat once the team is 20 or more. Every seat has everything in Studio.
- Shorts, articles and pro thumbnails are made automatically on up to 30 episodes a seat a month, pooled across the team (150 for 5 seats). Past that, they are made on the 1st, or $19 makes them for 10 more episodes. Nothing is taken away.
- Each person makes their own episodes, and the company keeps them all.
- Make a Short on any other question of a Just you episode: 60 extra Shorts a month a seat, then $9 for 40 more, which never run out.
- Monthly only
AI co-host hours reset on the 1st of each month, and a Company Record team shares one pool. Each chat can last up to 30 minutes. Extra hours are $9 each and don't expire while you're a member.
Add-on on Studio Plus: if an AI assistant does work for you, it can keep its own series too. From $59 a month filming once a week to $419 filming every day.
Your AI clone on any plan: top up 5 videos for $99, and they never run out.
- 7 days free on Founder, Series, Studio or Studio Plus: your card at signup, nothing taken until day 8
- During the trial the co-host is 30 minutes and the AI clone's videos wait for your first payment, or start your plan the same day
- Connect all your tools on any plan, the free trial included
- Download your original recordings any time, on any plan
- Cancelling never takes away what you recorded
Affiliates
Recommend underway. Earn a fifth of what they pay, every month they stay.
No membership needed. Paid through Whop.
underway.life/?a=yourname20%
PAID TO YOU, EACH MONTH, FOR EACH PERSON
- Founder $29.99 a month$6.00
- Series $79.99 a month$16.00
- Studio $129.99 a month$26.00
Ten people on Founder is $60 a month, for as long as they stay.
Questions
Do I have to be on camera?
No. Answer by voice and you get an audio episode, with the questions kept in so it sounds like an interview. Or share your screen and talk it through, with your face in a corner. Or go on camera. Choose each time.
What if I miss a day?
Nothing bad happens. Episodes are numbered in order, not by date, so there is no gap. Your streak counts only the days you chose: three a week is a streak. One tap pauses it.
How long does it take?
About three minutes of talking, whenever suits you. The episode is ready a few minutes later, with nothing to do unless you want to cut a sentence.
What does it connect to?
Your calendar, your meeting recorder (Zoom, Fathom), your sales (Stripe, Whop), your newsletter (Kit, beehiiv), GitHub and more. It only looks, never changes anything, and you get an address you can forward any email to. Press one button and it reads the day: thirty small updates become the five that mattered, and it suggests what to talk about. You pick. Other people’s voices from meetings never go in an episode.
Can I ask it what I did, and when?
Yes. It keeps a log of what your connected tools show, ninety days back and updated every hour. Ask “when did we launch the new prints?” and it tells you the date, even if you never mentioned it.
Does it just ask the same questions every day?
No. They come from what you picked and your day, one each, and it remembers what you said before, so it asks about the decision you promised by Friday. To dig in as you talk, pick the co-host.
Is it a podcast too?
Yes. Every episode also comes as a podcast file, questions kept in. It can go out as your own podcast on Apple and Spotify, set up once. Or skip the camera and make the whole episode a podcast.
Where does my footage live?
On your phone or computer first, backed up to your account if you sign in. Download everything, or delete everything, any time.
Do I have to post publicly?
No. Every episode stays private until you share it, so you can start that way. When you do, the post for each site is written for you, and one tap posts to all your connected accounts, now or at a time you choose. On Series you also see how many people watched.
Can my team use it?
Yes, with Company Record, our team plan. Everyone records their own episodes, the company shares one memory, and each week you get one film of the week at your company. The company owns the episodes; anyone who leaves keeps a copy of their own.
What does it cost?
Start with 7 days free: your card at signup, nothing taken until day 8, cancel any time before. After that, Founder is $29.99 a month for the interviews, your episodes, your page, posts written for your accounts, one-tap posting everywhere and a podcast feed. Series is $79.99 a month and adds posts and Shorts made as each episode finishes, a weekly round-up, a monthly film, view counts, and a one-page summary for investors. Studio is $129.99 a month and adds Pro YouTube thumbnails, an article on every episode's page and motion graphics. Everything stays private until you choose to share it, and on any paid plan you can share the whole vault at once, with a trailer made for you. Company Record, for teams, is $129 a seat a month from five seats ($99 a seat from twenty), each seat with everything in Studio. Pay yearly and get two months free on Founder, Series and Studio.
I’ve been going for years. Is it too late?
It’s too late for year one. It’s exactly the right time for this year.
Last word
The footage from today is the only footage of today there will ever be.
Whatever you’re making, start recording today.
Start your 7-day trial
Card needed to start. Nothing taken until day 8, cancel any time before.
underway: while it’s happening.
From the series
Founders’ episodes, written up.
Every public episode on underway has a page of its own: the video, then the same account in writing, checked against what the founder actually said.
Browse every series
Building Underway
Card payment failed with insufficient funds on first trial
Underway's first annual trial customer reached the end of their trial and the first payment attempt came back as insufficient funds. I talk through what that does to the maths when acquisition costs 60 to 80 dollars a customer and the plan is 129.99 a year, and why a fake or empty card early on makes the whole thing feel less sturdy than I thought. I also get into the fact that this is habit-based software: people know they should document, getting them to actually do it is the hard part, so the numbers only work at a much bigger top of funnel. I'm staying in it for the long haul, and there's an announcement I'm saving for another episode.
Building Underway
Facebook ad to app signup flow, start to finish
I walked through the whole Underway journey end to end, from the Facebook ad to the free signup, covering the landing page, leaving an email, and what you get as a free user. I showed the step one setup, the talk me through it option with Coral, the demo account mirrored from my own, and episode zero as a free practice recording. Along the way I hit a couple of bugs, including Coral referencing something I had not said and the practice recording jumping straight into video instead of offering audio. The experience itself I think is pretty much there, the bugs are on my list.
Building Underway
If a Signup Calls You Overpriced, Watch This
A signup emailed Underway last night saying $129 a month is way overpriced for a clipper, and that he could pair Riverside at $29 with an AI at around $21 to interview himself instead. I read through his whole email on camera: no option on the shorts for just his face and captions without graphics or B-roll, how to get Cedar to interview him on a specific topic, and his view that systems like this are built for clippers and sellers rather than informational work. I changed the code so top-level members can remove the animation, re-rendered his shorts plain in his brand font, and replied explaining what the $129 plan covers beyond clipping: the ads, the statics, the in-pocket director, and the context it builds from your email, calendar, website and Instagram. I offered to move him to the $29 Founder plan, sent my booking link, and I'm waiting to hear how the re-rendered shorts look.
Building Underway
How to Plan a YouTube Video With AI (Titles, Hook, Sections)
I planned a YouTube video with AI by talking to Bert, the director inside Underway, live on camera. Bert offered three ideas, then found the feature videos in my vault, and we picked Motion Graphics, A Pro Edit Without the Editor to remake with me as the hook and narration. It wrote five title options, I chose Motion Graphics and B-roll Without an Editor, and it broke the video into six sections to film one at a time. I stopped at the set up your shot screen, so part two is where I film it.
Building Underway
Why users sign up but don't use the app: I tested mine
I went through the Underway signup funnel properly for the first time, after seeing that the signups coming in overnight from our ads were all getting stuck early in the app. Last time I tested it I only left my email and had a quick browse, so I missed it. Looking at it on mobile, as someone who has just clicked an ad and doesn't know what Underway is, it's overwhelming. I'm spending time now hiding things like connections away to simplify it, and we also started X ads today.
Building Underway
Making a SaaS launch video with AI instead of hiring