Building in stealth
Document in private from today.
You’re not ready to tell anyone yet. On launch day, publish the whole thing at once, the origin story, on camera, in order.
No card. No editing. Two minutes a night.
IN THE VAULT
Filmed, cut, numbered. Seen by nobody until launch day.
How it works
Three steps. The middle one is sleeping.
Evening, it asks, you answer.
At the same time each evening your phone says “ready for episode 12?” Underway already knows roughly what you did today, your calendar, your commits, your meetings, anything you tapped during the day. It asks you a good question about it, out loud, and listens to the answer. Then it asks about the thing you left hanging. You answer to camera, or with no camera at all. About two minutes.
Overnight, it makes the episode.
Your answers are cut together in the order you said them. Nothing is reordered. Nothing is added. It just tidies the long pauses and puts your name and episode number on the front.
Morning, it’s ready.
“Episode 12 is ready.” Watch it. Drop an answer if you don’t want it in. Post it, or keep it. That’s the whole job.
08:00
Episode 12 is ready.
It remembers
It has read every day of your company.
Underway keeps a private memory of your series. It knows what you said you’d do by Friday. It knows who Carlo is. It knows this is the third week in a row you’ve mentioned cash.
So tonight’s questions start where last night’s answers stopped:
“Last Tuesday you said you’d walk away if they pushed the liability cap again. They did. What did you do?”
Not “what did you do today?”, a real question, from something that’s been paying attention.
ASKED · 1 OF 5 · FROM EP 44
They pushed the liability cap again. What did you do?
THE COMPANY
Photo prints for new parents. Forty-one paying customers, most of them from the nursery partnership. Raising in the autumn.
OPEN LOOPS
THREADS
PEOPLE
Carlo
the closer · since ep 9
Priya
first customer · ep 3
Doja
the contract · ep 41
edit · forget this · reset memory
You can read everything it remembers, fix it, or delete it. No one else ever sees it.
You’ll never edit a video
Answer the questions. Tap done. Go to bed.
We don’t give you a timeline. We don’t give you effects. We cut on full sentences, keep your words as you said them, and stop there. If you want to remove an answer, it’s one switch.
Your raw footage is always yours to download, on every plan, including the free one. If you ever want a fancier edit, take it anywhere you like.
EPISODE 47 · 4 ANSWERS
What's the state of the signup emails today?What actually broke when they went out?
Anything else from today?
So what happens with the emails next?The rules
Things we will never do.
01
We never reorder your answers to make a better hook.
02
We never add words you didn’t say.
03
We never make anything up, no fake clips, no generated pictures.
04
We never record without you pressing the button.
05
We never let “what performed well” decide what you get asked.
06
We never lock up your footage. It’s yours, on every plan.
Pricing
Stealth launch
Private vault, published whole on launch day. Your archive page appears on launch day with every episode already behind it.
- ✓The evening interview, every day
- ✓It remembers your series
- ✓Episode ready every morning
- ✓Your archive page, on launch day
- ✓Text for X, LinkedIn, TikTok, and more
- ✓Raw footage download
- ✓Weekly recap episode
- ✓Compilations and seasons
- ✓Podcast feed
- ✓Posts for you
- ✓Series deck for investors and hires
- ✓Private vault, published whole on launch day
Three free episodes on every plan. No card until episode four. Raw footage is downloadable on all plans, free trial included.
Last word
The footage from today is the only footage of today there will ever be.
Whatever you’re building, start the record tonight.
underway: while it’s happening.