How it works
Two kinds of video. One app that knows your business.
Founders know they should be making content. Most don’t, because working out what to say, filming it and editing it takes more than a day has room for. underway starts before the camera does: it knows your day, has the ideas, asks the questions and makes the video. You choose which kind, or do both.
Talk for a few minutes. Keep the whole journey.
Nobody went back and filmed the garage. A documented episode isn’t made for views: it’s how it really felt that day, in your words, kept in order. Share it when you’re ready, or never.
It reads your day from
An illustration
▶ Watch why · 1:29- 1
Connect what you already use
Your calendar, your code, your inbox, your chats. underway reads what happened today, so it knows what to ask.
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It asks, you answer
A few questions about your real day, asked out loud. On camera or just your voice, or a conversation with your AI co-host.
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No pressure, no hooks
Say how it went, what worked, what didn't, what's on your mind. Nobody is directing you and nothing has to be clever.
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It edits the episode
The pauses and false starts come out, captions go on, and it's numbered like a show. Your words, in the order you said them.
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It builds your story
Every episode lands in your vault, private until you choose. Years from now you'll have the whole journey, the way it felt at the time.
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Pick what it's about
Type one line, or pick from the ideas underway suggests from what's going on in your business.
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It writes a title people click
Several to choose from, each with a note on what to say so the video keeps its promise. Or write your own.
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It plans the video
A hook and two to five sections, with what to say and what to show in each, above the camera while you film.
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You film it in sections
Say the hook a few times; underway keeps the best one. Then one section at a time, until it's done.
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It makes everything around it
The edit, a cover with you in it, the Shorts, the posts for every network and an article for Google, by plan.
A video set up to be seen, before you press record.
A different video from your diary: a title people click, a hook, sections with what to say. You film it; underway does the rest and sends it everywhere you post.
It goes to
Or both
Each kind makes the other better.
One brain behind both
Everything you say while documenting teaches underway your business: what you sell, who for, what’s happening. Your promote videos are planned from your real stories, not a template.
A team that works on both
Your Director runs the diary, your Producer sets up videos made for views, and your Writer gets you found. Name them, and they tell you what they’ve found.
Every episode counts
Documented or made for views, each one is your next episode and keeps your streak. A documented episode can still be cut into Shorts that send people to it.
Plans
Start by documenting. Add more promotion as you go.
Founder
$29.99 a month
Talk for a few minutes, and never edit a thing.
Series
$79.99 a month
One recording, everywhere you post.
Studio
$129.99 a month
Every episode made to be found.
Studio Plus
$179 a month
Your AI clone markets for you.
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Want to see every screen first? Your first episode, screen by screen.