Already running a business
Film the chapter you’re in.
Underway asks you about the business as it runs now and turns your answers into short videos or podcasts. Keep them for a sale one day, a book, your team, or just yourself.
Card needed to start. Nothing taken until day 15, cancel any time before.
Talk to usPrivate until you share it · Series from $79 a month · Company Record for teams from $299 a month.
AI ILLUSTRATIONThis year is a chapter worth keeping. Film it while it’s happening.
How it works
Three steps. None of them is editing.
See the screens first: Your first episode, screen by screen, or why none of it is editing.
Underway reads your day.
Connect your calendar, GitHub or sales, or add a voice note. It suggests what to talk about.
You answer.
It asks out loud, one question for each thing you picked, and you answer each for as long as it takes.
Your episode is ready.
Minutes later: captioned, numbered, in the order you said it. Keep it private or post it.
It remembers
It remembers what you said last time.
Each interview picks up where the last one stopped:
“At the end of Episode 0 you said: ‘I’m going to see if this edits after this recording. If it doesn’t, I’m still going to post it.’ So what happened when you watched Episode 0 back?”
Asked in episode 1 of Building Underway, our founder’s own series.
ASKED · 1 OF 2 · FROM EP 0
So what happened when you watched Episode 0 back?
WHAT IT READS
- GitHubWhat you shipped today: commits and pull requests.
- Google CalendarWho you met, and the meeting that ran over.
- Zoom, Fathom, FirefliesWhat came out of the call. It shapes the questions, never the episode.
Reads your day, keeps what you said, and asks about what mattered.
- Picks the few things that matter to what you’re working towards
- Remembers every episode, so it follows up on last week
- Asks one question at a time, out loud
Private to you. Read, fix or delete anything it keeps.
- Gmail, or any inboxForward an email and it becomes part of today.
- StripeThe day’s sales, as they come in.
- LinearThe issues you moved and closed today.
WHERE IT FINDS YOU
- SlackWhen something ships, it asks there: worth an episode? One tap.
- WhatsAppThe same nudge on your phone. Yes, not now, or tell it more.
You’ll never edit a video
Answer the questions. Tap done. Get back to work.
Everything an editor would do, done for you in your brand, set once.
- ✓Your title look opens every episode, in your colour and your typeface.
- ✓On Series it opens on your intro, or a moment from later on, with music under it, then your logo.
- ✓Share your screen and you sit in the corner, talking it through.
- ✓Ums, false starts and long pauses come out. The sound is cleaned and levelled.
- ✓It closes on the next episode's number and where to find the series.
- ✓Then a cover, a title people search for, the posts for every network, and Shorts.
Your original recordings are always yours to download.
Real episodes of Building Underway, cut from the files underway made. Nobody edited them.
The rules
Things we will never do.
We never shuffle your answers around to make your video catchier.
We never add words you didn’t say.
Your episode is only you: no fake clips, no generated pictures. Our AI examples say so.
We never record without you pressing the button.
We never pick your questions to chase views.
We never lock up your recordings. You can download them on every plan.
Pricing
Three plans. The same interview.
14 days free: your card at signup, nothing taken until day 15, cancel any time before. You can always download your original recordings, on every plan.
Founder
or $290 a year
One person, one series.
Questions asked out loud, a finished episode each time, and your page.
Included
- 1 hour a month with your AI co-host, recorded as a podcast, and more by the hour if you need it
- A voice asks you out loud about each thing you pick, one question each
- Connect your tools (GitHub, calendar, meetings, Stripe, Slack and more) so it asks about your real day
- A finished video minutes after you stop, with captions, a title card and its episode number
- It remembers what you said in earlier episodes, and spots your milestones
- Private in the vault until you choose to share, then all of it at once, with a one-minute trailer
- Your page: a public page with the episodes you choose to share
- The words for X, LinkedIn, TikTok, Reels and a blog, written for you to post
- Film yourself, share your screen, or just use your voice, chosen each time
Series
most chosen
or $790 a year
For when people are watching and you want to do more with it.
A weekly round-up, a monthly film, your own podcast, one-tap posting, and a one-page summary for investors.
Everything in Founder, plus
- 3 hours a month with your AI co-host, recorded as a podcast
- A weekly round-up: the best moments of your week in one short video
- A monthly film: the story of your month, set to music
- Once a month, short phone-sized ads made from your own answers
- Round-ups of any stretch of episodes, and seasons to split your story into parts
- Your own podcast on Apple Podcasts and Spotify
- Post to YouTube, LinkedIn, TikTok, Instagram and X in one tap, and see how many watched
- A one-page summary of your story for investors or hires
Company Record
founder and four people, $49 a seat after that
For teams: one company, everyone with their own series.
Room for five people, a running record of the company, and the team's week in one video.
Everything in Series, plus
- 4 hours a seat a month with your AI co-host, shared across the team
- Everything in Series, for the founder and four people
- Each person makes their own series, and the company keeps every episode
- A running record of the company, updated weekly from what each person shares
- A round-up of the whole team's week in one video
- Invite your team; everyone agrees who owns the episodes before they start
- Set up with you on a call, everyone recording within a week
Terms
- Five seats included, $49 a month for each seat after
- Monthly only
AI co-host hours reset on the 1st of each month, and a Company Record team shares one pool. Each chat can last up to 30 minutes. Extra hours are $9 each and don't expire while you're a member.
Add-on for any plan: if an AI assistant does work for you, it can keep its own series too. $105 a month, or $140 for sharper video.
- 14 days free to start: your card at signup, nothing taken until day 15
- Connect all your tools on any plan, the free trial included
- Download your original recordings any time, on any plan
- Cancelling never takes away what you recorded
Last word
The footage from today is the only footage of today there will ever be.
Whatever you’re building, start the record today.
Card needed to start. Nothing taken until day 15, cancel any time before.
underway: while it’s happening.