Directory · Building Underway · S1 · Episode 32

S1 · Episode 32

Facebook ad to free signup journey

filmed 8 October 2026 · 7:14

I walked through the whole Underway journey end to end, from the Facebook ad to the free signup, covering the landing page, leaving an email, and what you get as a free user. I showed the step one setup, the talk me through it option with Coral, the demo account mirrored from my own, and episode zero as a free practice recording. Along the way I hit a couple of bugs, including Coral referencing something I had not said and the practice recording jumping straight into video instead of offering audio. The experience itself I think is pretty much there, the bugs are on my list.

Read the transcript

All right, so we're gonna go through... I wanna really get this recorded and documented. So this is the process of I wanna show you guys what it's like when you see the ad, how do we feel, what does it look like, then through to the landing page, leaving your email, logging you in, and then that experience as a free user. Um, 'cause I've been working on this a lot, and it's taught me a lot. And so, I wanna show you what that is like, guys. So here we go. So, let me see. Okay, so hopefully you can see right now my underway lives post on Facebook, right? So it says, "This is what people would see in their, in their for you page," or whatever you call it. "Here's the text. This shouldn't work, but it does. I run this on my own, and every update I film sounded like a pitch, script and stiff. Then I found this app," classic marketing. "It listens then asks what matters." It listens to you. Okay, so let's just click sign up. So you get my beautiful face here. And I did wanna record this on the phone, so you can see it's a bit of a different experience on the phone. The issue is, is like there's a part of this I wanna show you where the AI speaks to you, and on the phone you c- y- you can't pick that up. Some of you might say there's a way to do it, well there is, but it's fiddly, and I can't be arsed. So this is what you see, my beautiful face. Missed the beginning. Don't miss this chapter two. You know, you get sold as you scroll down. Five years from now, you'll wish you'd recorded this part. Facts. Um, but yeah, it sells you all the way down. It's pretty decent, to be honest. But if we do Rich plus zero one, right? Hopefully it doesn't remember me. Um, email me tips. Yeah, please. I definitely want the tips and the community. Start your free five episodes. So it should take us straight through to the app. Opening underway. Okay, so let's allow. So here's step one, and I've categorized it, so it's like achieving little things, right? It used to just be like, boom. So now it's like you've just gotta s- do this first, right? But we've also got talk me through it. So I wanna show you that, guys, and how intuitive it is, especially for people who like come through and they're like, "Oh, there's too much going on." So let's go. Okay, done that and I'm filling the rest in. So now I've put what it's called and doc- and I've put what are you documenting on. So documenting underway going worldwide. So what else do you need? I've already chosen that, sorry. You're right, it was missing before, but I've just chosen it. I've done that. I've done it, Coral. Coral, I've saved it. So anyway, guys, quite easy to understand, and I've added that because it actually... when I put myself in the shoes of anyone doing this who is brand new to it all, it actually does help, and she's very helpful. And what she also does here is gives you your next options, right? So you've got step two. So you've got talk me through it. So on- when people are on step one, they can have talk me through it, but not everyone's gonna choose that. So they can just fill that in themselves, which a lot of people do, click save Then it will say step two, see how it works. So again, you get this option for Coral to jump in and help you. You can look around a real account, which is a demo account. It's actually my account mirrored. So it just gives you that feel of like... Like I'll show you actually. Like click on it, open it, Underway's own account. So you can kind of actually see what a full account is like, right? Record an episode, 36 days in a row. What's it noticed? Steve's episode is live. Your ads have brought in 10 leads a month straight. So you've got all that. You've got what could we film, all these different topics. You can click on context, right? So you can see what I'm connected to, Underway's brain. You can click on vault. You can see all of these m- videos. You can even watch them. You've got all these different, uh, uh, um, agents at the top, account. So many things you can look around just to see what it would feel like once you've got going, right? Then you can click back so we can get back to your actual account, right? If you do the talk me through it, she'll also take you through the top, um, tabs. And as you can see on this, when you first start an account, the amount of options you get at the top is less. It's kind of like a light account, and I've done this specifically just as to not overload you. So really the start is just getting recording, just talking, interacting, connecting things. And as you progress and get X amount of episodes done, it will introduce more complexity if you want. Um, but anyway, she will walk you through the top and she'll explain, "Hey, you know, this is Underway's brain. This is how it gets context on your day and what you've done, and it will inform it and create better questions." So it's all here and you can connect everything in here. She'll show you the vault. This is where all your episodes live, and it's all private until you wanna go public And here you've got account. So obviously on here you can check the series, what's it called, everything to do with the series. You've got connections again, but this is more like in depth about it. And then you've got account, which is more co-hosts, your footage, billing, et cetera. Okay, then you come back. So you've got step two. Talk me through it. Look around the account. There's a welcome film there. You can watch that as well. And then you've got next episode zero. Okay, and this is really step one. And I did wanna make this so people don't feel like they're committing, 'cause often people jump in and they're just like, "Hey, you know, I wanna see what this is about." Um, they might not be obviously just be ready there and then boom, I'm off. But it's kind of a concept you gotta think in your mind, how am I gonna start this? So I did wanna make this episode zero, like practice. If you wanna practice and just feel what it's like so that you know when you're ready, you can do that, and it's free. I'm paying. Um, so you'll come up like this and the only thing I'll say is it's taken a while. Um, I don't know, Coral, what you just-- what, like what did you just reference? Because like, I, I wasn't really talking about anything, so have you just kind of guessed what I was talking about? So guys, you'll see a lot of this stuff I find bugs as I go, and it is what it is. Um, and now I can try it again with just my voice. Like what you just saw, I can't remember, did I have video or pod- or audio available? It kinda just jumped into the video, didn't it? And I don't think I wanted that. What I wanted the option for people to practice and choose video like we did or audio. Um, like this basically, like this screen. Um, so yeah, click not now and we're back here. So it's kind of like, boom, you're done. I've, at this point you've got your, my emails, you've got the community invite and everything's there and ready. Um, yeah, I, I think it's pretty good. There's a few little bugs, but in terms of an experience, I think it's pretty flawless. So

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Facebook ad to app signup flow, start to finish · Building Underway