Directory · Building Underway · Round-up 5 · Week of 28 Sept
Round-up 5 · Week of 28 Sept
Fifty episodes in, no customers yet
filmed 4 October 2026 · 4:11
Read the transcript
I landed back in the UK from Vegas a few hours ago well more than a few hours ago I'm absolutely shattered And I was about to go to bed but I was like I can't stop this streak I've done 49 episodes of me rambling and a lot of people listen and be like well it's just rambling Yeah but look at the end of the day like if you listen to Jeff Bezos at the first few days when he thought of that idea it's all rambling to begin with until you get your first customer and then you face the first big issue I was about to start ads I was like hey probably need to have me on the landing pages It'd be great to have loads of different customers on there but as it's just me probably best me rather than some AI stuff Now there's a fucking ambulance out that's two ambulances in the past Anyway I'd forgotten how bad version 1 was until I watched it back That's the value of it Not the fact that I'd built something but I can see how rough it started Today I've had two replies from people who are interested And so I basically gone to them and said hey you know use underway for a week Use it legitimately I'll pay 100 at the end of the week if you you know able to give me feedback I think that's the most valuable bit at the moment But it just feels like I've done 50 odd episodes right And I'm like what 50 odd episodes That's pretty cool Rich but it's like not even a business it's just noise you know this person is now publicly live but look it said hey saw you asking whether to start documenting your day today running the TikTok shop right So that's like perfect that's the kind of person who I would want to use this right Wouldn't it be cool to give the agent a name a face a voice and have them document as well I'm pretty sure in the next few years that's going to be a really legit thing where everyone's going to have all of these agents in their life and it's like let's hear from them And I keep seeing things on Twitter X about Higgsfield Veed and Haygen and all these videos that are AI but they're so realistic I'm like the technology's there We don't have any customers yet We're about to launch X ads and Meta ads Imagine like if it was cheap imagine having like all my different staff accounts like all just documenting it and a couple of them just hate me Some of them love me working for Rich is great and then the engineer's just like oh he's killing me i just can't work out if it's like just a complete spoof or that we're moving into this kind of world Like for me for example right now with me documenting all of these days as I've said in previous episodes it's probably just noise to people and they're kind of watching it going what's the point of all this But like I don't care about the virality of how this content does right now Like in a sense I'm running ads now I just started And the ads themselves have to have specific angles So YouTube is the perfect place for me to just post the long form episodes YouTube shorts Instagram TikTok etc is the perfect place to post clips of them And my rules are make it incredibly easy for founders No fiddling no fiddly bits no like checking and changing things Editing should be one click and done And I've basically done that guys the same browser, as I said. Someone who taps your ad signs up inside Facebook's own built-in browser, then opens the Gmail. The link opens Safari, login system can't match it up. Like, that's just one of I now get an email and a phone notification for every sign-up, right? Obviously, that's good because I'm just gonna reach out to these people personally and just be like, "Hey, like, listen, if you need any direction, I'm here."
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