Directory · Building Underway · S1 · Episode 24

S1 · Episode 24

Adding one-click clips to Underway

filmed 3 October 2026 · 8:15

I shipped one-click clip sharing in Underway, so an episode can be cut into short clips and posted to YouTube Shorts, Instagram, TikTok and LinkedIn without any fiddling. I walked through the app memory that suggests what to film next, then explained why a post arguing against documenting made me rethink: I had been posting full episodes to platforms that suit clips, not long form. The clipping uses your episode zero and knowledge base to understand your audience and pick hooks. Next I want a single button that posts everything at once, and the ads are running while I wait on the first customers.

Read the transcript

Have I got something to show you Do you know what guys I keep remembering things that I've said before and then I don't get to like I remember them and remember telling you guys that I promise I'm going to talk about this blah blah blah I'm going to try this and do this but I don't do it One of them is the fact that I set this whole app up as like it remembers your day it knows what you've done and then it interviews you and speaks to you and I did that because I think for me I know there's so many founders out there who just don't want to think about content and it's just it's like a weight off your shoulders just sitting down in front of the camera you don't have to sit down and it just asks you right So I think that's a really good I'm just bigging up my own tech here but I think it's a really good aspect of this whole app it does do that but what I have found and I guess this is a really cool thing from just utilising and using my own tech here what I have found and what I guess most founders will find as well is that because it remembers everything like let me share my screen let me just go on I'm going to show you that in a minute sorry if I click on today right come on so the fact that it remembers everything and knows your goals and what you're trying to achieve and what you've mentioned and what's open ended and because it's always there top of mind on the screen it's like you don't have to have questions because you just always have something to speak about And it might not be the same for everyone but it's rich in content and ideas Like it says here look notice rich a month straight every single day record a moment now Again that's one of the moments I could just say how I feel in the moment I know I'm being ridiculous here It's like 20 past 10 on a Saturday night But anyway so a bit of content there I can ask anything about the build When did we add YouTube You know if I've got I thought about something that could be a bit of content I could do that Let me ask so I can do that And then you've got this like season one I know it's my goals So it kind of runs along with me and it's got topics that are moving with me So it's like what the three ad sets actually spent And it's I can just film this and it's 30 seconds So I could just do a quick episode if I want If I'm like on the move and don't have much time the landing page the ads point out a few questions around it So like in that instance if I click film this it would just be ready with an interview with a few questions like what two to three questions about that And I can just answer it like an interview Then you've got what you changed after the replies went quiet That's the outbound questions to people What one Steve what one Steve episode oh one Steve episode costs Yeah so it's just great It's like I don't literally have to think And every time I come to the screen to do an episode I've got things in my mind but also it's like this makes it so easy for me Literally Oh yeah one kept for the next episode Film an episode on this underway clips and then there's 11 threads worth an episode here like New stuff left open Walkthroughs like like guys you have endless content to speak about and when you're documenting I think that's just such a bonus because it's like what do I talk about That's that's another thing That's another one of those like objections with creating content It's like what do I speak about like you will have endless content here If you just build something But what I did want to show you today guys is If you watch my early episode today I kind of I didn't call out a guy I called out someone Who was making a point an argument very black and white around It's the worst thing for guys to do like document bgc like whatever And like I made the point against it for a bit of content I Think I made that pretty well But at the same time like I think I tried to present a balanced argument that there's two sides there's like creating content for virality for users for for for Eyes for an audience for attention And you've got the other side which is just documenting for documents sake To look back on On your journey right I don't need to go over that again but It did that whole post did make me look at that so I say thank you to that guy um it did make me consider that side a bit more because I was like Do you know what underway is all about documenting but it really doesn't if you are wanting to utilize organic content To get views to get users etc within your niche The algorithm is very good at that nowadays But you still have to create content that can do that to have an effect right And Underway didn't do that and doesn't do that until tonight And another few reasons why I thought about that is because like at the minute I'm posting all of my episodes and people are probably sick of it especially my friends I know there'll be a lot who are interested Some will just be like what But what the point I'm trying to make here guys is that I'm posting full episodes to two social channels that it's not really the right platform So YouTube is the perfect place for me to just post the long form episodes YouTube shorts Instagram TikTok etc is the perfect place to post clips of them That's how it's done My friend my best friend Alex Does that every day that's his kind of job and he interviews people on a podcast that does well and he creates clips posts them on Instagram They do pretty well I think and they kind of push people towards subscribing on YouTube And you know what I thought It's not a bad idea I don't think I should be afraid of it as long as I stick to the rules here And my rules are make it incredibly easy for founders No fiddling no fiddly bits no like checking and changing things Editing should be one click and done And I've basically done that guys So like if we go on for example here episode 56 by the time you guys watch this I'll be way ahead And I click on share Look how cool this is guys So you've got all the different social platforms here This is meant to have changed But anyway you've got clips from this episode and it's going to give you clips where you can post I've got a bit of OCD so I need to change that But like this look at guys are so much here for you to use but yeah anyway so it's like just gonna clip It's gonna look through your transcripts and edit and do it And I'm not saying these are gonna go viral but they're gonna have much more chance of being shared and much more shown much a much higher chance of being bite sized content that people want to enjoy and if they are interested then kind of go through to the longer episode on YouTube right so if Hopefully you can hear this Begin See does that make you want to watch it And couldn't know So you can see how it's basically taken It is used at utilizing hooks in a way And the underlying tech behind this is it is going to understand your ICP Who is your audience It's going to know that because of the episodes you've created Your episode zero forms a basis and then it creates a knowledge base And so these shots and what it uses the hooks as a hook is going to be connected to your ICP on like YouTube And what works for that audience so it's really really clever But the greatest thing for me is that you as users you as founders Not even founders guys like anyone like doing any creators can use it but anyway it's all one click and you're done literally i didn't have to think about this it's already done i can just click post to the shop post to instagram post linkedin done i'm gonna put a button underneath post it all so you can it can make it even easier for you um yeah but that's across episodes um but yeah guys i think i'm working on a lot of things right now i can't add into it but to be honest like these things are like i think they're needed and we're running ads right now and i think we're on the edge i can feel i can feel it ads are going out we're getting views people coming on the landing page it's just a matter of time now until we get customers

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