Directory · Building Underway · S1 · Episode 21
S1 · Episode 21
Steve the AI head of engineering
filmed 2 October 2026 · 4:07
I walked through the Underway vault and the two agent episodes Steve, my AI head of engineering, recorded yesterday. Still no customers, and I'm about to launch X ads and Meta ads. The outreach is getting replies that then drop off the face of the earth. Steve's episodes cost a lot and have bugs, episode zero came out better than episode one, and the one going out tonight should be better again.
Read the transcript
Please leave me a look Oh I did say didn't I a few episodes ago I keep going back on my word I was like yo I'm gonna use the interview aspects of Underwear more instead of just chatting freestyle but here I am freestyling again But it is what it is guys Added new features because I'm addicted to that But we're on the edge guys We don't have any customers yet We're about to launch X ads and Meta ads We're close I know I keep saying that but we are close And I do want to document that whole journey of doing it because getting the first customer is gonna be big isn't it The outreach I've got lots more messages just not one of them It's kind of weird It's like hey I'll pay you And they're like yeah sounds good Give me more And then sometimes they just drop off the face of the earth But I know Outbound That's how it is I know I spoke to you guys about I'm gonna show you I spoke to you guys about creating my agent videos episodes right So my head of engineering creating episodes It's kind of a bit of a it's kind of like a spoof idea but also could be legitimately good Do you know what I mean And it created some it created two episodes yesterday It cost a lot It's not really something that could be it's not good for the economics but and there's bugs and there's things that need to be improved but I'll show you it It's pretty good to say this is where we're at where we are at with the technology like let's go in the vault Number one you can click into agents Everyone can click into agents and then Steve look at him It's so funny because it's just like legitimately looks like a random guy just like in his office He's like meet Steve which is AI head of engineering But anyway if I go into the vault guys I'll show you around a bit because everything's improved So we've got episodes and roundups You've got all you've got the videos podcasts roundups Roundups are like September montage Then you've got each week roundup week one roundup week two So it just puts them all together It's pretty cool You've got trailers So when you go live from the vault when you go live from private to public creates a trailer Then you've got agents You can look at yourselves But should we watch episode zero Guys I think I promised you this So like opening Steve's episode meet Steve which is AI head of engineering It's also in the directory publicly So like when people find me in the public directory on Underway you know when there's like hundreds and hundreds of builders creating stuff and it's like you can go in there You can find me building and I also see within it you'll see like Steve building Meet Steve which is AI head of Let's play it right It's kind of funny do you know what would be cool if it wasn't so expensive if he could just do like a couple of minutes talking about how annoyed he is with Rich So anyway that's episode 0 and that's actually improved on episode 1 I'll show you episode 1 and I'll tell you why So episode 1 is here This one's not as good I don't think And the one tonight should be better since we've improved things but Oh it's going to do that thing again isn't it Oh Jesus Steve out It's kind of good you know I think like it just needs to be a bit more personable you know which I think we can improve on but like for what I envisioned I think it's pretty cool Imagine like if it was cheap imagine having like all my different staff accounts like all just documenting it and a couple of them just hate me Some of them love me working for Rich is great and then the engineer's just like oh he's killing me i just can't work out if it's like just a complete spoof or that we're moving into this kind of world where everyone's working with agents do you know what i mean and it's like this is this is what it's going to be like anyway so like why not do this why don't we just jump ahead of the curve you know and anyway we'll see won't we like at the end of day i'm documenting and we'll see how it does whether that's soon or later rich out
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