Directory · Building Underway · S1 · Episode 17
S1 · Episode 17
X ads for the landing pages
filmed 29 September 2026 · 6:36
I filmed myself reading four ad scripts for the X ads and the landing pages, because the pages were all motion design and I wanted me on them rather than AI stuff. I went take after take on the lines about forgetting how bad version one was until I watched it back, and about nobody watching yet being the best time to be transparent on camera. Two ambulances went past while I was recording. The takes are done and now I'll see what can be stitched together.
Read the transcript
We're back ladies and gents We're doing some more X ads because the landing pages although really good they're inclusive of motion design stuff Instead of I just I looked at them I was about to start ads I was like hey probably need to have me on the landing pages It'd be great to have loads of different customers on there but as it's just me probably best me rather than some AI stuff So here we are we're back filming some stuff So it's going to be rough but probably going to be cool to look back at this So ad one nobody saw the month and that's the part I want to watch back Okay see nobody saw the months between the idea and the launch and that's the most valuable bit That's the part that I'd love to watch back That's the part that the investor would love to see and that's the part that your potential customers will really connect to That's why I filmed it That's pretty good wasn't it You see I've been practicing See this one is I'd forgotten how bad version one was until I watched it back That's the value of it See I'd forgotten how bad version one was until I watched it back That's the value of it Not the fact that I built something but that I can see how rough it started That's what makes it worth filming You see how I have to look down each time Gotta try again I'd forgotten how bad version one was until I watched it back That's the value of it Not that I built something but that I can see how rough it started That's what makes it worth filming See super hard to remember I'd forgotten how bad I'd forgotten how bad version 1 was until I watched it back I'd forgotten how bad I'd forgotten how bad version 1 was until I watched it back I'd forgotten how bad version 1 was until I watched it back That's the value of it Not that I'd built something but I can see how rough it was when I first started And that's what makes it worth filming I'd forgotten how bad version 1 was I'd forgotten I'd forgotten how bad version 1 was until I watched it back I'd forgotten how bad version 1 was until I watched it back Now there's a fucking ambulance out that's two ambulances in the past Anyway I'd forgotten how bad version 1 was until I watched it back That's the value of it Not the fact that I'd built something but I can see how rough it started I'd forgotten how bad version 1 was until I watched it back I'd forgotten how bad version 1 was until I watched it back That's the value of it Not the fact that I'd built something but I can see how rough it started from day one That's what makes it worth filming I think I did that but feels a bit weird that one Nobody's watching yet and that's the best See what about this one This one is ad 3 Nobody's watching yet This is about starting in stealth mode where you build without being public Which I know a lot of people do So this one's nobody's watching yet and that's the best time to be honest on camera It lets me be completely honest until I'm ready to put it out there it only works because nobody's watching yet and releasing it later is the payoff that's a bit of a mouthful isn't it nobody's watching yet and that's the best time to be transparent on camera nobody's watching yet and that's the best time to be transparent on camera let's me be let me be honest until i'm ready to put it out there see nobody's watching yet and that's the best time to be completely transparent underway lets me be completely honest until i'm ready to put it out there and it only works because nobody's watching yet and releasing it later is the payoff i wonder if it that was good but obviously it was in bits see nobody's watching yet and that's the best time to be transparent on camera underway lets me be lets me underway lets me be my complete underway lets me be completely honest until i'm ready to put it on there nobody's watching yet and that's the best time to be completely transparent underway lets me be completely honest until i'm ready that sounds so weird see nobody's watching yet see nobody's watching it and that's the best time to be completely transparent underway lets me be completely honest until i'm ready to put it out there and it only works because nobody's watching yet and releasing it later is the payoff maybe it can do that maybe it can stitch those together um but i don't know actually that's maybe i should try it again shouldn't yet and that's the best i'll do it I'll be completely honest I'm not ready to put it out there It only works because nobody's watching yet And we'll see later See nobody's watching yet Nobody's watching yet and that's the best time to be transparent on camera Nobody's watching yet and that's the best time to be transparent on camera Underway lets me be completely honest until I'm ready to put it out there You see nobody's watching yet I guess that was it But six lumped him now This is the part I'll want to watch I'll be completely honest I'm not ready to put it out there It only works because nobody's watching yet And releasing it later is the big payoff I guess that was it Okay ad number four the last one Right now there's nothing to say But six lumped him now This is the part I'll want to watch True It's the part people will connect to The most valuable bit and what customers will actually want See that's just similar to the first one but I guess it is what it is Right now there's nothing to say Right now there's nothing to say But six months from now Right now there's nothing to say But six months from now this is the part I'll want to say It's the part people will connect to The most valuable bit and what customers will actually want to see See now it's a mouthful Right now there's nothing to say But six months from now this is the part I'll want to watch It's the part people will connect to The most valuable bit And what customers will actually want to see Right now Right now there's nothing to see but 6 months from now this is the part I want to watch Right now there's nothing to see but 6 months from now this is the part I want to watch It's the most valuable bit It's the part that CUSTOMERS Right now there's nothing to see But 6 months from now this is the part I want to watch The most valuable bit This is the part that your CUSTOMERS your potential CUSTOMERS will no doubt connect to Alright guys that was a mouthful but I guess that's the inner workings of trying out making ads So we'll see what it can put together
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