Directory · Building Underway · S1 · Episode 15

S1 · Episode 15 · filmed 27 September 2026 · 5:41

Instagram approval and the director

Meta accepted Underway's developer app, so Instagram posting is now approved alongside TikTok, LinkedIn, WhatsApp and Slack. I also added Reddit today and created a community called Building on Underway, so founders can post episodes there automatically. Then I walked through the director on screen: it takes the season context, my season one goal of 10 users, and suggests what the story needs next, like what Apple said about the new build or the first tester inside Underway. Ads go live next week on X and maybe Meta.

Read the transcript

Let's go Guys great news It's always good news We got accepted on Meta accepted our developers app thing which means and I'm glad this was accepted because going live with ads next week especially on X maybe on Meta too and I was gonna go live potentially to get customers you know you never know But I was gonna go live without the founders like anyone who would have joined wouldn't actually have had the ability unless I added them like as a separate thing but they wouldn't have had the ability to post to Instagram I think every other one like TikTok was accepted LinkedIn personal profiles accepted WhatsApp Slack what else is there I can't remember But anyway Instagram was a big one and that wasn't accepted until last night So the good thing is everything's accepted All founders and all the customers who are prepared to join will be able to post automatically to all the socials I actually added that's a new bit of news added Reddit today Created a community in Reddit called building on underway because I can just envision years down the line there's gonna be people posted to there So I created that created the rules for it Now each founder creating an episode can actually post automatically to Reddit So that's another one on top of X So we're steaming along here And the other thing I'm gonna show you this on my screen because it's always good showing you stuff Chrome tab actually played around today Firstly we'll do a whole episode on this Because you probably realize in another episode at the start I spoke about using Fable to create like a new launch video and it creates some really really cool aspects of videos that I kept for the website and I think what was it was it I forget the new one that came out Opus was it 5 5 but anyway again that came out so I gave it a go basically had it review the launch videos because I was bored and said how could we improve it And I think the reality is and I knew this as well is that the launch videos even though the whole point of Underware is that you're using organic content it's just you and you're not getting away you're not editing you're not trying to make it perfect and the reality of those launch videos is that they're both AI based utilizing nothing organic So it reviewed it and basically said you know to improve this we could basically take your 48 episodes you've got right now and kind of clip them up and create a genuine one So that's what it's done here It's like 48 it's not showing all of them but it's like clipping it up And to say I didn't have to do anything on top there was no polishing it was a one shot like I think it's really good So on top of that guys if I just click on today it actually improved its ability to utilize context right So you've got this ability now for it to we call it the director So the director is going to understand your company where you are what your series goal is where you're trying to head and then it's going to try and form episodes based on what you've done and all the work you've done So you can do that or you can do it more manually where you will choose what it's gonna pull in So if we go down here I've spoke about Assault before but now we've got this like I'm on season one Right So season zero and the first three episodes are when you are Private when you're in stealth mode Everything in there before you go live is season zero Then soon as you go live you're into series one It will ask you for your series one goals what it wants to track and stuff So I'm on season one and you can see here's the storyboard so it says underway goes public while app store rejections slack nudges and X had stand between you and 10 users So the goal of season one for me is like 10 users So who knows how long that's gonna be but that's the season one goal and it knows this as context and it will then says the storyboard is the season today's context below and And it's like what the story needs next so it kind of knows like it's creating a bit of a like a TV series and It knows what you've done And so it's gonna suggest things to include to fill in that context So it says What the story needs next what Apple said about the new build and I can even look at what is this about right and it Gives me a bit of context into what that why it's suggesting that Right and then it says the first tester inside underway what's this about it's obviously I know what that's about It's really simple but I can't film this until I've got the first tester in there right But it's good to know that it's ahead It knows that we really need that kind of episode in here So the first X campaign going live so that's gonna happen next week so I can just click film this it's gonna pull that Context through and we can start an episode And it will either create questions around it or I can just chat freestyle on it So further down see here how it says who ticks the day the director or me So if I click on me it's gonna pull in everything that I'm doing so everything that's shipped my meetings my emails and I can go in and tick what I want it to use as info and context If I let the director do it which is easier it's kind of automatic right It's gonna tick all the things that it thinks are important anyway based on what I'm trying to do And that's why it's pulling in and creating these suggested topics because it's doing it itself which I think most founders will go with because it's intuitive and it's super easy And then at the bottom we've got worth an episode and we can see more of them as you already know about this before So yeah that's pretty much it And I've got to check out in an hour and a half

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