Directory · Building Underway · S1 · Episode 18
S1 · Episode 18
Fifty episodes and App Store live
filmed 30 September 2026 · 4:34
I hit 50 recorded episodes of Underway and the App Store submission finally went live after about 26 builds and four submissions. I also set up an outreach agent in Grok that scans social media daily for people talking about wishing they had documented their build, and two of them replied today. I'm offering them £100 to use Underway properly for a week and give me feedback, because right now testing and feedback matter more than sales. Tomorrow I'm starting the X ads: a week-long views campaign, then retargeting for emails.
Read the transcript
we've got this bug again okay we're here okay there's a bug basically every time I start filming I'm frozen for a number of seconds so we need to fix that but as you can see I'm tired I'm still in Vegas time I was near I nearly forgot this is the first day I nearly forgot to do an episode guys maybe you're getting bored of this because I'm just talking but we've made some news right two bits of amazing news today number one is we've officially completed 50 episodes and for me I just I think that's a massive achievement nothing to do with customers nothing to do with people using it but for me being that consistent I mean like doing 50 posts on Instagram every day is hard I've recorded 50 episodes on underway I think that's massive for me I know people who find it hard to be consistent with stuff like this will find underway they will find underway to unlock that side of them I know it the other thing is the App Store submission went live guys I went through like 26 builds to do that four submissions something like that anyway it's live thank God that was actually tough and then on top of that in terms of like the goal at the minute is really I want to use it of course and you think to yourself okay how do I move towards that every day the one thing I've been doing is I wonder if how can I show you this thing as I'd like to show you but it's gonna show you like some personal info so I created I use grok bot and grok bot has an outreach agent for me right and it's Basically it's really cool actually it searches across the internet for anyone on social media like talking about documenting because there's a lot Me and my fiance saw this on TikTok the other day like someone in where I live Has a coffee shop He's opening a second one and on the video He's basically saying like I really wish I documented building the first one and I was like that's that's the exact type you know target market because Underways for that you know It helps that process so I was like hey I'm sure there's loads of people on the internet who are Mentioning this all the time so basically an agent that scans the internet every day finds those people which is doing and then outreach to them via LinkedIn or email or X or Instagram and Today I've had two replies from people who are interested I do I do send them an offer because at the end of the day is if you go to someone cold Right randomly and say hey Use this and pay me like it's such a hard sell and for me I'm more bothered right now about testing and getting feedback I think that's the best way to do it And so I basically gone to them and said hey you know use underway for a week Use it legitimately I'll pay 100 at the end of the week if you you know able to give me feedback I think that's the most valuable bit at the moment So that's that guys I'll show you and tell you how that goes I'll keep you updated and I'm close I think tomorrow we're going to start the X apps They're close to going live create a draft video Views campaign that's going to go for a week So we're going to create like an audience of like let's hope Hopefully a large audience of people who are interested in this stuff And then we're going to retarget them with a lead gen campaign to get their email mark it in 101 And then we're going to try and sell straight to them you know It would be really good you know in a perfect world if you could just go straight to people and be like buy And they'd just buy you know But we're going to have to go the long way like we do that's marketing Get them to use it for free And hopefully convert people So that's it for today guys One thing you know I'm talking about all the things I'm doing and stuff like that One thing that's nagging me a bit is like I'm someone who can get on camera like this and I can just chat and just freestyle I mean I do blab on but I'm happy to do it I'm not trying to do this because I like to get an audience It's just documenting But I do feel like some people won't be able to just do this and they need more structure And so I'm going to force myself in the next few episodes at least to utilize the other aspects of underway where it is like a structured interview more so You know because when it comes to me testing the app right now I'm testing most things But not that So I expect in the next few episodes hopefully it's going to be me utilizing some different aspects of underway and doing the interview type questions
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