Directory · Building Underway · S1 · Episode 19

S1 · Episode 19

Doubts and the Grok outreach bot

filmed 1 October 2026 · 4:31

I woke up doubting whether 50-odd episodes of this build-in-public diary add up to a business or whether it's just noise. I shared my inbox to show the Grok bot I tasked with reaching out to people who say they want to document their day: it found someone asking whether to start documenting running their TikTok shop, pitched them on the hundred dollars to test the app for a week, and they came back with yes, let's hear it. I also talked about why I put the stealth mode option in the app, so other owners can build in public without putting themselves out there the way I am. It's a tiny step, but it's the kind of outreach that turns into testers, then feedback, then maybe paying customers, and I'll keep documenting it either way.

Read the transcript

Do you know what guys look Hello who's that Anyway do you know what guys Just being honest I woke up with some doubts today And I'm just being honest because this is really what I should be doing more of just really saying what I think and feel But it just feels like I've done 50 odd episodes right And I'm like what 50 odd episodes That's pretty cool Rich but it's like not even a business it's just noise And I'm sure do you know how many people from my socials are watching and thinking yep you're right You're right Rich just noise Probably like what are you even talking about You know so you're like battling that all the time And I'm just thinking well I think there's a reason why a lot of successful business owners or whatever don't show this bit because it's like it's like bleh And it only becomes like really I would say like valuable when the success of the business gets to a certain point And now it's like okay well that's kind of cool to look back and hear your thoughts you know So it's like a bit of a it is a test you know to put this out there And look that's the whole reason why I created the stealth mode application with it is because like as a business owner you don't have to get yourself out there like I'm doing You can build in public but be in stealth until you're ready to go public you know But I just grew some balls for this bit you know This could be a huge failure But do you know what I did I also did think today well like let's think of it realistically Today I felt some positive movements towards getting those first few customers right The reality is like I think I said on the last episode I tasked my grok bot without reaching to people other people on the internet who say in their socials to some degree that they're documenting or wish they could document along those lines And I wanted to like show you some aspects of that like cause it's kind of interesting and I'm gonna have to show you So you can actually see all of my inbox here which it is what it is you know but I did want to show you this like because like my the grok bot and this is how good AI is right is it's reaching out to these people doing its own messaging how it's gonna go find them and it's doing all that automatically And it's kind of reporting back to me but I did want to show you the inner outs of this cause I might refine this I might improve it but it found this person you know this person is now publicly live but look it said hey saw you asking whether to start documenting your day today running the TikTok shop right So that's like perfect that's the kind of person who I would want to use this right So it's like I built something for exactly that and I'm paying a handful of business owners a hundred dollars to try it for a week underway interviews you about your down camera turns it into a number of episodes no editing five short episodes a six second clip of you on his take want the details right And do you know what It's so cool it's just so cool to see and I wanted to document this because like it's finding those people automatically and lining it up where there is like a solution for them That's really what they want you know and it just proves it like the guy said yeah let's hear it brother So I just then I kind of explained the the opportunity right And that's all I really wanted to show um if I stop sharing and go back um I don't know if I'm still sharing You're still feeling about Cinderella Tempest Okay anyway that's all I wanted to show because as a matter of fact it's like that's just the yeah I guess that's why I think this is valuable because most people that's such an insignificant little step forward and in the grand scheme of things when you get more customers you don't really think about that little thing but that's the that's this you know the spurting of the the seed of how to start to take one step after the other and start to get clients you know that will turn into it might not do that person but that kind of outreach consistently will then turn into handful of people testing which gets handful of people giving me reviews and feedback which potentially gets paying customers which potentially allows me to create feedback and more ads and and and deliver a product that needs to be refined maybe um and overall these are just the small building steps to creating a business and getting more you know so I'll keep documenting this regardless but I thought I'd make sure I got that down

Comments

0

Sign in to comment. A viewer account is free.

  • Nothing yet. The first comment on an episode is usually the founder's next question answered.