Directory · Building Underway · S1 · Episode 10

S1 · Episode 10 · filmed 22 September 2026 · 8:21

Underway ads, Slack and WhatsApp bots

I walked through Underway's Connections tab: the email forwarding address set up through Grokbot, the Slack bot in my DMs and the WhatsApp bot. I'm onboarding with X for ads and with Graft, run by Cody Schneider, for Meta, with a strategy call tomorrow to get the first ads out on a small budget. Meta has decided the Underway WhatsApp account is marketing rather than utility, which costs me more, and my international trademark application was accepted and moves to the next stage. I'm 21 days in a row on these episodes and still have no customers, and I know I keep adding features instead of getting distribution.

Read the transcript

If you're an entrepreneur I swear you need 83 of these a day no cap Guys enjoying it in Vegas Cole invited me to an event this evening And like it's hard to get me to any events honestly because I'm just I don't know It's hard to get me to any social events But when in Vegas you know I was thinking yeah I could do it And then he said oh it's this random event that is black tie and we have to go and get a tuxedo just for this tonight That's a tough one But anyway guys in terms of you know being productive hella productive on all fronts like every day to be honest but what's ironic right what I think is funny is you speak to any builders or people who build apps you know there's this whole group of people which I think I'm on that side like it's so true like is you should stop just adding features you think cool features and you feel productive So you work on them and do them But at the end of the day like you're not getting paid You don't have any customers So you're creating all these things Whoa whoa look what it does But like no one's paying And so really the model is MVP minimal viable product create something that's generally just simple and works and then expand based on what people want And I get it I get it But I'm just adding stuff all the time It is addictive And do you know what I'm doing it because I'm waiting on a few people right in terms of what do we call it Well basically I'm waiting on a couple of companies in terms of ads right I mean you're going to use X and I'm going to use Facebook ads So I've just onboarded with a company who I'll speak about because I'm waiting on a few things onboarding and set up and stuff It's like well I've got to do something every day So I'm talking about those today So number one you might have heard me speak about this before the email forwarding setup that we have on the Connections tab Do you know what guys Do you know what Let's just show you Let's share my screen I mean what better way Chrome tab only share a Chrome tab So here we are So if we click on Today let's run through this Lots has actually changed since we last spoke guys Look 21 days in a row I feel good I don't know what these are We're going to have to ask One thing I'm changing with the Ask the Evolve is obviously you can ask it like what did I do yesterday And then film it or podcast it whatever But I'm actually adding the ability to speak to the AI in the Vault like that The same way you can speak to the AI co host it's going to be that So instead of thinking of topics and choosing the context I can just make it easy I can ask the Vault and speak to it and say hey can you suggest some topics for an episode Like basically what have I done in the past seven days that would be a good episode And then it will talk to you and you say OK yeah that one's a good one What kind of questions And then you can choose You want a video And it will set it all up for you and then start the episode right I just didn't mean this episode to be about that I just saw it OK I was going to show you I've got ADHD Anyway OK connections So if we scroll down there's so many connections now Slack I've connected WhatsApp I have connected guys I'll maybe get to round to those Inbox so this is what you were sent So instead of it reading your actual Gmail inbox that cost me a hell of a lot of money to do you can set up I'm using Grokbot So I've set up a way of Grokbot basically forwarding any emails about Underway to this forwarding address that Underway gives you So now all of these emails come through as context and helps create episode topics One of them a few of them is about X a guy I'm speaking to at X who I'm speaking to tomorrow's strategy call to get the first ads out there You can see Meta have notified me of changing my account from utility to marketing That's basically the WhatsApp Underway account I think I can show you this No I can't Not right now But anyway WhatsApp messages you promptly And it kind of sends you certain messages And then Meta will decide whether that's a marketing bot or a utility bot And I'm trying to stay on the utility side because it doesn't charge me as much But it thinks I'm marketing So going to war And also look Rich forwarded himself an IPO notice on international trademark application Basically my international trademark application was accepted And it moves to the next stage et cetera So that's really good news So if we go back to my screen here so the two things I'm kind of onboarding with are X to get the ads out I think I'm choosing X because it's like I know there's a really my audience is there X is Heavily utilized for founders I think it'll do well and you know you've got to try it and then also Meta I think Meta is obviously the biggest the widest the largest amount of volume there especially in the US And I'm onboarding with graft which is run by Cody Schneider Maybe some people have heard of him Really cool guy I guess I've been watching and looking at his content for a long time So it's like I warmed me up through the year Ended up just on boarding and then that sale became so easy for his company because I've been warmed up I Hope that kind of thing works with this company as well I think it will But actually he was on the onboarding call and we spoke I was late So felt really bad But um so that's gonna get up a minute So we're gonna add going in different places small budget and just get the message out there get underway out to the muscles People say it's a good idea But I know it is but that doesn't matter until you've got distribution people using it giving you feedback And I'm not scared of that So yeah can I show like I show you this let's go back on here Let's stop sharing Share my screen again so I can show you See I've got this carefully guys you know why because I don't want to show you Share my screen and show you the wrong thing So do you know what I've shown you Let's do it I'll show you here here Here so hopefully you can see my slack So the underway bot here comes into my DMs it's been improved we've gone back and forth it's a bit more clear now it's condensed you can go back and ask it to tell me more it'll nudge you and say something shipped since your last episode gives you all those things and it keeps nudging you Obviously it's in your DMs it shouldn't be too annoying but you can go back and forth and talk to it like a human in that sense So now if I show you Whatsapp give me a sec guys so if I show you this give me a sec it's tricky so here you can see the underway Whatsapp bot so it's gone through a few changes like kind of how it started was all over the place didn't really make sense talked about costs and stuff so obviously still playing around with it but I think we're getting closer so if you spend a lot of time in Whatsapp it might fit right in a bit more intuitive so as you can see it's a bit like something landed Gmail asks you to confirm forwarding to suggest before it will send anything confirm it on account under your inbox is this worth filming I want to know more like that is not worth filming to be honest but it's still clever it's still figuring out seeing little things that get pushed you don't even have to answer it it's all helpful at the end of the day you don't have to use this it's just there as a choice the same with ladies and gents I think that's enough for today I'm just trying to do one a day I'm just trying to be consistent because I think algorithms nowadays reward you for it I feel good that it's enabling me to be consistent And also I'm proud of the 21 days that I have done even though I've got no customers Maybe in a year's time when I've been so consistent I look back I can see this type of video and be like yeah look it was definitely worth it And other founders just need to follow in these steps Right

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