from first paying customer to a refund in one week

"On the Promote tab, it asks ChatGPT and Claude 10 questions your buyers would ask every week and shows who they name." Okay. Like the other companies that come up, right? "Underway's first result, named in 6 of 16 answers that your buyers would ask. They, those answers pointed people to Descript, Buffer, Typefully, Remotion instead. Questions I haven't even mentioned this. We got our first customer yesterday. When I say customer, I need to do a separate episode about this, but we shifted focus from join for free on the a- ads. We shifted it to sign up, enter your card details, and get 14 days free. Yesterday, we got the first guy, so that means in 13 days now, we could potentially be paid. So, I am named in 1 of 17 answers, and so straight away, I mean, great news. Now, it's gonna give me how I can get mentioned in all of the others. So nine searches where an AI names someone else. This is what we wanna be found in. So I want to document my creative process like a show, but don't know where to start without being a video editor. What should I use? That is literally what I need to search for, what I need to come up from. later. Search is a slow one, right? Three hundred and nine impressions, only four clicks at the minute. Nothing on page one. 59 retitled articles need months. It does take a while to rank for these kind of things, but we'll get there. Okay? So then we've got your next 30 days, 16 things I can do, and I can tick them off as I go. We've got two signups now. Both put their card details in. They get a free trial of 14 days, so we'll see if they pay. You'll see what happens. But I feel much better about this than before when we were doing free trials and no card, 'cause these guys have got a bit more skin in the game, and they're the type of people who obviously believe in it much more than before. Can you see how it's got, like, season one, your goal, get ten founders using Underway, okay? And then it's got topics of these episodes. Why the free sign-up campaign was wasted spend. It knows I thought that. A bigger week on your site. What the two trial signups have done. But I think the point of this at the end of the day is that not everyone wants to build in public, not everyone wants to document in public, but they see the value of starting something and document as they go. Got my first paying customer for Underwear. I've got a coup- I've got a bunch of people as well who have signed up on a trial, AKA, they've put their card in. They're coming through every day now, which is cool because that feels to me like they've got more skin in the game and I'm building that up. So soon, you know- It's my birthday in four days, so let's hope we get more. we're down in revenue. So we've gone from $60 made back down to 29. But I'm super happy, guys, because do you know what? At the same time, I think we're up to... We had seven signups today onto the free trial. That's seven people on a seven-day free trial. Seven people who put their card in, so more skin in the game. We actually had three people as well who tried to do that, card failed, and they didn't try again. I always say to people, imagine Jeff Bezos building Amazon and seeing those first initial days. Imagine hearing from him and seeing him when he just got his first customer. And one thing I say is the investors of the future will be watching you from day one, and they will invest in publics, in public companies who have their day one on camera. 'Cause remember, you can't film today tomorrow