Directory · Building Underway · Week of 5 Oct

Week of 5 Oct

Signups, stuck users, and the fiddly bits

filmed 10 October 2026 · 1:12

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23 who got signed up, we've only got like eight into the app. It's not very good metrics, is it? And only one of them made their episode zero, like the first do I need to make it even easier? Do I need to take away some buttons? Do I need to kind of just focus them in on just creating that first episode? I've created what we call AI influencers, who are basically the avatars of people who I can envision using underway. Um, I'm gonna create a separate Instagram, separate YouTube, you know, separate everything away from my personal that kind of just puts out that content. Um, so next point, video's got so good that it can do that, and I don't have to record it myself. And we did 19 searches, 33 new people, 20 with a company site, two kept. I, I, I have asked Claude, like, why two kept? Like, I want them all. Spent two cents to do that, right? And I don't But I, in the background, I'm having it create like sequences, so there would be four or five emails that go out and it would stop upon a reply. got signups through the night and I'm like, "That's cool." But then I go into them and I look and I'm like, all of them getting stuck and they're not even far into the app. They're not using it. I'm like, "What?" guys. We did also start X ads today, so I'm gonna lose more money. I'm good at that actually at the minute, like losing money, pretty good, successful Running ads to the least fictionous way, AKA join for free and get free episodes, I think might be the worst decision ever. Okay, so 105,000 impressions yesterday. We spent $500, guys. So guys, you'll see a lot of this stuff I find bugs as I go, and it is what it is. Um, bugs, but in terms of an experience, I think it's pretty flawless. So Ladies and gents, we're back and we've added more features 'cause we're addicted to features, and building an app is about forget customers, let's just build features. I know that's the wrong way to be, but whilst I'm waiting for customers to pay, you know? So instead of it just having a random title like episode 65, I did this, I did that, like, no one's searching that note, I made a decision yesterday, and I messaged my Facebook, uh, ads guy, and I was like, "Look, let's keep doing this. Let's keep testing, getting people to come through the funnel, get in free, and let's see how it goes," right? We learn a lot. But let's just send traffic to a page to buy. We won't know unless we try. Do you know what? If it converts, So this is the first Watch Me Work episode. It's just a bit of a test to see how it works. But I realized building in public is not just about presenting what I've done and what I've finished, but also the process, right? And then in that same thought process, I was like, "Do you know what? I'm gonna create landing pages." If I'm gonna send page traffic to a page to convert people to sign up to pay, then the landing pages that they land on need to be really good. Like, to make people take out their card on one-- when they land on that page, they have to be good. So I created them. So I'm actually

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Signups, stuck users, and the fiddly bits · Building Underway