The first production engine that starts before the footage exists
A production team that interviews you.
Talk for three minutes, whenever suits you. underway asks the questions, then makes the episode, the Shorts, the article, the thumbnails and the posts. It already knows what happened today, and you never edit.
7 days free, then from $199 a month. Card needed to start, nothing taken until day 8.
Works with
A brand film · made with AI
That’s the feeling. This is the output.
Alessandro paid editors and agencies $1,500 to $5,000 a month. Now it’s him and underway.
Risk Takers is a markets podcast with a new guest most weeks. Since June underway has produced every episode: the edit, the cold open, the title, the thumbnails, the chapters and the clips. In October it took on Market Talk with George Noble too.
Ed Zitron742K viewsMichael Howell116K viewsEd Dowd95K views
From YouTube Studio and public view counts, 2 Nov 2026. Before: Nov 25 to May 26 (Risk Takers), 2022 to Sep 26 (Market Talk). Every thumbnail above was drawn by underway.
How it works
Other tools edit the footage you have. underway makes it.
01
It reads your day.
Connect your calendar, GitHub, sales or inbox. It sees what happened and suggests what to talk about.
Worth talking about today
What you shippedGitHub
Who you metCalendar
What just soldStripe
02
You answer.
It asks you out loud, one question at a time, and you talk for as long as it takes.
Asked out loud
What changed today, and why does it matter?
Made with AI
03
The team goes to work.
Minutes later: the episode, the Shorts worth making, three thumbnails, the article, the podcast file and a post for each network. Private until you say otherwise.
EPISODE 48in the order I said it
Ready to post
YouTubeInstagramTikTokLinkedIn
Made with AI
Why it costs what it costs
The interviewer, the editor, the researcher, the title writer and the designer. Without hiring any of them.
The hard part was never the edit. It was knowing what to say, getting in front of the camera, and doing it again tomorrow. Clip tools start once you have footage. underway starts before it exists.
An editor and a producerClip toolsunderway
What it costs a month
×An editor and a producer · $1,500 to $5,000
×Clip tools · $30, and your evenings
underway · $199 to $499
Where the video starts
×An editor and a producer · Footage you filmed
×Clip tools · Footage you filmed
underway · Nothing. It interviews you
What it knows
×An editor and a producer · What you tell them, while they stay
×Clip tools · The one video in front of it
underway · Every episode, your business, your market, today
Turnaround
×An editor and a producer · Days
×Clip tools · Minutes, then you fix it
underway · Minutes, done
On a day you don’t feel like it
×An editor and a producer · Nothing goes out
×Clip tools · Nothing goes out
underway · It asks you one question anyway
Connected
It already knows what happened today.
Connect the tools you already use, so it knows what you shipped, who you met and what just landed. Then it posts where your audience is.
Five years in, you’ll have the whole story, in your own voice, from the day it happened.
Most founders mean to document the build and never do. It takes time, patience, and a reason to sit down again tomorrow. Here the reason is that the content pays for itself today, and the record is what compounds underneath it: every interview teaches underway your business, so episode 200 is cut, titled and found better than episode 2.
Episode 47 is your 47th episode. Miss a week and there is no gap to explain.
It remembers
Ask when you launched the new prints and it tells you the date, from ninety days of what your tools show.
Private until you say
Every episode stays in the vault. Share one, or share all of it at once, with a trailer cut for you.
Yours, always
Download every original recording any time. Cancelling never takes away what you recorded.
Pricing
Two plans. One question: do you have guests?
7 days free on either, then from $199 a month. Your card at signup, nothing taken until day 8, cancel any time before. Pay yearly and get two months free.
Recommended
Studio
$199a month
or $1,990 a year
Every episode built to be found and clicked.
Everything in Series, plus
An SEO article for every episodeWritten for Google and AI search, with stills from the video, on your page.
Pro thumbnails with your faceThree for every episode, wide and tall, made to get the click.
Motion graphics and picturesCards beside you as you say things, and Shorts with pictures of what you talk about.
Studio setup and backgroundsYour camera, distance and light checked once, and a set behind you.
Worth it when you want strangers to find you on Google and YouTube, not only your followers. Instead of an editor.
3 hours a month with your AI co-host, recorded as a podcast
Studio setup and backgrounds: your camera, distance and light checked once, and a set behind you
An article written for search on every episode's page, with stills from the video
Pro YouTube thumbnails with your own face: three for every episode, wide and tall
Motion graphics beside you, from the things you say
Shorts with you in front of pictures of what you say, or your own footage
Shorts, articles and pro thumbnails are made automatically on up to 30 episodes a month. Past that, they are made on the 1st, or $19 makes them for 10 more episodes. Nothing is taken away.
Make a Short on any other question of a Just you episode: 60 extra Shorts a month, then $9 for 40 more, which never run out.
For a show with guests
Studio Plus
$499a month
or $4,990 a year
A guest podcast every week, produced for you.
Everything in Studio, plus
A guest podcast every weekYou record with your guest from a link. underway edits it into a finished show with the title, thumbnails and Shorts. Four a month.
Shorts and articles on 60 episodesTwice Studio's 30 a month, for when you film more than once a day.
Six hours of co-hostSome days, talk it through with an AI co-host instead of answering questions. Six hours a month.
Worth it when you want a show with guests going out every week, without editing it. Instead of an editor, a producer and an assistant.
6 hours a month with your AI co-host, recorded as a podcast
Guest podcasts edited for you, one a week: the finished show with its Shorts, titles and covers
Shorts, articles and pro thumbnails made automatically on up to 60 episodes a month
Six hours a month with your AI co-host
Shorts, articles and pro thumbnails are made automatically on up to 60 episodes a month. Past that, they are made on the 1st, or $19 makes them for 10 more episodes. Nothing is taken away.
Make a Short on any other question of a Just you episode: 120 extra Shorts a month, then $9 for 40 more, which never run out.
7 days free on any plan: your card at signup, nothing taken until day 8
During the trial the co-host is 30 minutes, or start your plan the same day
Connect all your tools on any plan, the free trial included
Download your original recordings any time, on any plan
Cancelling never takes away what you recorded
Questions
Do I have to be on camera?
No. Answer by voice and you get an audio episode, with the questions kept in so it sounds like an interview. Or share your screen and talk it through, with your face in a corner. Or go on camera. Choose each time.
What if I miss a day?
Nothing bad happens. Episodes are numbered in order, not by date, so there is no gap. Your streak counts only the days you chose: three a week is a streak. One tap pauses it.
How long does it take?
About three minutes of talking, whenever suits you. The episode is ready a few minutes later, with nothing to do unless you want to cut a sentence.
What does it connect to?
Your calendar, your meeting recorder (Zoom, Fathom), your sales (Stripe, Whop), your newsletter (Kit, beehiiv), GitHub and more. It only looks, never changes anything, and you get an address you can forward any email to. Press one button and it reads the day: thirty small updates become the five that mattered, and it suggests what to talk about. You pick. Other people’s voices from meetings never go in an episode.
Can I ask it what I did, and when?
Yes. It keeps a log of what your connected tools show, ninety days back and updated every hour. Ask “when did we launch the new prints?” and it tells you the date, even if you never mentioned it.
Does it just ask the same questions every day?
No. They come from what you picked and your day, one each, and it remembers what you said before, so it asks about the decision you promised by Friday. To dig in as you talk, pick the co-host.
Is it a podcast too?
Yes. Every episode also comes as a podcast file, questions kept in. It can go out as your own podcast on Apple and Spotify, set up once. Or skip the camera and make the whole episode a podcast.
Where does my footage live?
On your phone or computer first, backed up to your account if you sign in. Download everything, or delete everything, any time.
Do I have to post publicly?
No. Every episode stays private until you share it, so you can start that way. When you do, the post for each site is written for you, and one tap posts to all your connected accounts, now or at a time you choose. On Series you also see how many people watched.
Can my team use it?
Yes, with Company Record, our team plan. Everyone records their own episodes, the company shares one memory, and each week you get one film of the week at your company. The company owns the episodes; anyone who leaves keeps a copy of their own.
What does it cost?
Start with 7 days free: your card at signup, nothing taken until day 8, cancel any time before. Studio is $199 a month: the daily interview, the episode, every Short, pro thumbnails with your face, an article on every episode's page, motion graphics and posting everywhere, instead of an editor. Studio Plus is $499 a month and adds a produced guest podcast every week, instead of an editor, a producer and an assistant. Pay yearly and get two months free. Just want the record? Founder is $29.99 a month and Series $79.99. Teams take Company Record, $129 a seat a month from five seats.
Why does setup take ten minutes, not two?
Because it is a producer's first day, not an app install. It reads your website and socials, connects to your calendar and builds a brief, so the first question it asks is already about your business. You can film your first episode after the first connection; it keeps learning in the background and asks for the next tool when it needs it.
I’ve been going for years. Is it too late?
It’s too late for year one. It’s exactly the right time for this year.
The footage from today is the only footage of today there will ever be.
