Risk Takers

AI co-host: Hi, I’m Coral, your Underway co-host. You said Risk Takers is about building Risk Takers. Tell me what you’re building in a couple of sentences. Founder: I mean, they just replied saying, Who's this? Not listened to the voicemail. Well, exactly, and so. AI co-host: Sounds like you’re checking the voice setup, maybe hearing a reply you didn’t expect. That’s totally fine. You said Risk Takers is about building Risk Takers—tell me what you’re building in a couple of sentences. Founder: So I'm building. What's going on with this camera? Founder: Speak on me. Founder: I'm building two things, basically. AI co-host: Okay, two Founder: First. Founder: Is a. AI co-host: Got it, sounds like you’re Founder: Markets, YouTube. Founder: Channel, YouTube show, where I get guests on who are experts in their respective fields, right? So their fields could be... Founder: AI. Founder: Macro, you know, finance, like I speak to. AI co-host: That makes sense so far — a YouTube show with experts across AI, macro, and finance. Who is it mainly for right now, and what do they usually do instead before they find your show? AI co-host: Yeah, that Founder: To be honest, I have a clue who it's for. I think it's, I fucking hate niches and stuff. Loads of people watch my shit. People from different Wall Street firms, retail participants, people who have an interest in markets, right? This niche shit fucks me off, to be honest. It doesn't need to be for one person, right? I've got no idea who the— my channel's got, you know, one, getting close to two million views now. I don't know who those two million people are. I'd be absolutely shocked if they're the same person, you know? So the person that it's for is somebody who has an avid interest in understanding the workings, inner workings of markets, what moves markets, where, what, why right now more than ever. AI co-host: That’s a strong Founder: People are feeling poorer, getting, in real terms, poorer than ever. Why? The wealth divide is getting worse. These things. Founder: Our rule as a result, really, of. AI co-host: That’s a strong foundation—a show for AI co-host: That’s a strong Founder: Deep concentrations of wealth, because most people don't understand how money works. Most people think that— Founder: Investing is risky, which is obviously the opposite of true. Not investing is risky, regardless of whether that's investing your time in learning skills, your money in markets, whatever the fuck. AI co-host: That’s a clear Founder: The not doing of investing is the thing that makes you trade your time for money for the rest of your life and never have any freedom. Founder: So. AI co-host: Okay, Founder: The, um. Founder: Yeah, I don't know who it's exactly for. AI co-host: Totally fair. You’re building for people who want to understand markets and take control, even if they don’t all look the same on paper. You mentioned two things—what’s the second thing you’re building alongside the show? Founder: So in building Risk Takers, the channel myself, I feel like I have learned a lot with respect to understanding the YouTube algorithm. And I have since outsourced—not outsourced, actually—I have since offered those services to other creators and given them enormous, like a 10x their views, right? Because I've understood how to package their stuff better, how to create basically the same content that they're already making, but just position it better to get better views. So I have taken on... Founder: One client so far, and that one client, I've 10x their views on their channel in less than a month because I've... AI co-host: That’s a big early proof point: AI co-host: …helped them grow fast by repackaging and positioning the same content better. Nice. What’s been the hardest part so far—finding the right creators to work with, or packaging their material in a way that really hits? Founder: It's easy. It's the easiest thing in the world. I understand this really, really well. Actually, getting clients, I guess, is hard. I haven't started. I haven't tried to get clients, right? This is my point. This is, I've just... Founder: I got this person on my podcast, right? And then I did such a good job when he was on my show that he was like, Fuck, what you've made here is amazing. I've not seen anyone else do this. Basically, can you help me and my channel? And I was like, Yeah. So I took it on myself to help him, and as a result of doing that, Founder: He's like a Wall Street vet, right? George Noble. He worked under Peter Lynch at Fidelity. He had the biggest U.S. account in maybe the '90s. He was, like, investing overseas, basically shorting the yen and shorting Japan, basically, when they were fucking imploding. Anyway, he's like a Wall Street veteran. Like, everyone knows him. Founder: Anyway, point is, he gave up my show. AI co-host: Right, Founder: I was interviewing him about basically AI trade, where he sees markets going. Founder: When the show was made, he was like, fucking hell, you've done an amazing job bringing this show to life. Founder: Can you help me with my channel? I was like, yes, of course I can, and... Founder: So his channel's gone from like 11,000 subscribers to 17,000 subscribers in the last. Founder: 15 days. Views from, you know. Founder: Monthly views from less than 100K to a million this month, as a result of, like, me packaging a shit out, right? But my main thing is building my own channel. I'm just saying I have become good enough to— Founder: And what I want to track on Underway is I want Underway to help me get clients that I am going to help package their stuff for them. So I want to get, I want to basically, like... Founder: Track my YouTube management progress on Underway. AI co-host: Nice, that’s a very concrete goal. You’ve got proof from that client work, and now you want to turn it into a repeatable service while your own channel stays the main focus. What’s the first small step you want to track—like a target number of outreach messages, or a shortlist of creators you’d love to work with? Founder: I, none of that. I don't care about that. AI co-host: Got it, no outreach tally or target list. So what do you care about as the first milestone? Is it something like packaging a second client’s channel, building a repeatable workflow, or capturing the before-and-after results in a way you can point to? AI co-host: Cool, I’m with you. If it’s not about outreach, maybe the milestone is more about a system. Do you want to track building a repeatable workflow for packaging channels, from intake to publishing, so each new client runs through the same process smoothly? Founder: Well, honestly this has annoyed me. He asked me annoying questions. AI co-host: You’re right to call that out. I pushed on process when you were trying to set direction, and that’s annoying. Let’s simplify. If you could define one thing Underway should help you capture, what would it be in your words? Not a metric, just the outcome you want recorded. Founder: Why's it got to be one thing? Fucking hate the question, like, oh, do one thing. Fuck, it's not one thing, is it? Loads of shit we got to do. Fucks me off. Annoying question. AI co-host: Yeah, I hear you. It doesn’t have to be one thing, and I’m sorry—that kind of framing can feel really limiting. If you want, just say the set of outcomes you’d like Underway to capture—like wins, experiments, client results, or lessons learned—and I’ll roll with that. Founder: Why even bother asking this shit? This is useless questions. AI co-host: Fair point. I can stop asking those. It sounds like they’re getting in the way. If it’s easier, just talk about whatever you want tracked—your wins, client results, experiments, anything. I’ll listen and then summarize it back in a clean way. No more hoops to jump through. Founder: Ridiculous. Trying to define KPIs that underweight tracking when I'm a fucking, when I just signed up to this thing is useless. This is stupid. AI co-host: You’re right. I made it too rigid, too soon. That’s on me. Let’s not define KPIs right now. From what you’ve said, the key things to capture are: you’re building your own markets YouTube show, you’ve turned your packaging skills into a service, and you already have a strong early client result. If you keep talking about wins or experiments as they happen, I’ll summarize them cleanly without forcing a framework. Founder: Great. AI co-host: Perfect. Then let’s keep it simple: when you ship something, learn something, or help a client get a result, say it in your own words and I’ll condense it into a clean summary you can reuse. If there’s something you want to say right now, go for it—I’m listening. Founder: Yeah, nothing. That's it. AI co-host: All right. That’s a solid place to pause. You’ve got a clear focus and a strong early proof point, and we can build from that next time without forcing anything. Thanks for walking me through it. Take care, and goodbye for now.