The production team in your pocket

Document everything. Edit nothing.

Once a day, whenever suits you, underway interviews you on camera about what you’re building and makes the episode. You talk. It does the rest.

Start your 7-day trial

7 days free, then from $29.99 a month. Card needed to start, nothing taken until day 8.

Works with

A brand film · made with AI

How it works

Three steps. None of them is editing.

01

It reads your day.

Connect your calendar, GitHub, sales or inbox. It sees what happened and suggests what to talk about.

Worth talking about today

  • What you shippedGitHub
  • Who you metCalendar
  • What just soldStripe
02

You answer.

It asks you out loud, one question at a time, and you talk for as long as it takes.

A founder at his desk answering a question, talking to his phone on a small tripod

Asked out loud

What changed today, and why does it matter?

Made with AI
03

Your episode is ready.

Minutes later: captioned, numbered, in the order you said it. Keep it private or post it.

A finished episode on a phone: a founder talking to camera, captionedEPISODE 48in the order I said it

Ready to post

YouTubeInstagramTikTokLinkedIn
Made with AI

Why underway

Other tools edit the footage you have. underway makes it.

The hard part was never the edit. It was knowing what to say, getting in front of the camera, and doing it again tomorrow. underway is the interviewer, the editor, the researcher, the title writer and the designer, every day, without hiring any of them.

Clip toolsunderway

Where the video starts

Footage you already filmed

Nothing. It interviews you

What it knows

The one video in front of it

Every episode, your business and your market

What you get

Clips

The episode, Shorts, titles, covers, the article, the podcast

What keeps you going

Nothing

A daily prompt, a streak and a numbered series

Connected

It already knows what happened today.

Connect the tools you already use, so it knows what you shipped, who you met and what just landed. Then it posts where your audience is.

Everything it connects to

Production

Ready for an audience? You’ve got a production team.

The diary is yours. This is a different kind of video, made to reach people who’ve never heard of you, to the standard a full team would put out.

Market Talk

views a month

1.03M

77×from 13K

Risk Takers

views a month

13×

265K

From 20K to 265K.

Risk Takers

subscribers, in five months

5×

12,883

From 2,622 to 12,883.
The thumbnail underway made for the episode with Ed Zitron
Ed Zitron742K views
The thumbnail underway made for the episode with Michael Howell
Michael Howell116K views
The thumbnail underway made for the episode with Ed Dowd
Ed Dowd95K views

Risk Takers and Market Talk, produced on the same system since June. Watch Risk Takers

Podcast

A show with guests.

Your guest joins from a link. You get the edit, cold open, titles, thumbnails, chapters and clips.

A YouTube thumbnail underway drew: the founder pointing at a glowing Facebook logo
Long formComing soon

A weekly video for your market.

It reads what’s working, writes the title and hook, gathers the material and plans each section.

Shorts

Two kinds of Shorts.

Cut from your videos, opening on the line most likely to stop a scroll.

Made just as a Short, on its own topic, for people who’ve never heard of you. Coming soon

Risk Takers, before underway

$1,500 to $5,000

a month, what Alessandro paid editors and agencies for the same output.

underway, Studio Plus

$179

a month, with one produced show a week. And it already knows your business, because it’s seen every episode.

Pricing

One interview. Choose how far it goes.

7 days free on any plan, then from $29.99 a month. Your card at signup, nothing taken until day 8, cancel any time before.

Founder

$29.99a month

or $299.90 a year

Document what you're building, and never edit a thing.

Included

  • Asked out loudQuestions about your real day, from the tools you connect.
  • A finished episodeCut, captioned and numbered minutes after you stop.
  • Posted everywhere, and as audioOne tap or a set time to every network. Every episode also goes out as audio on Apple Podcasts and Spotify.

Worth it when you want the diary: every episode made and posted without editing. Promote starts on Series.

Series

$79.99a month

or $799.90 a year

Every episode turned into Shorts, automatically.

Everything in Founder, plus

  • Every Short, made for youFounder makes two when you ask. Series makes every one worth making, with the posts written, the moment an episode is done.
  • Videos people search forWhat your buyers type into YouTube, and how to film each one.
  • Your week and month as filmsThe best of your week in one cut, your month in one film.

Worth it when you want to be on Shorts, Reels and TikTok every day without making them.

See what Series does
Recommended

Studio

$129.99a month

or $1,299.90 a year

Every episode built to be found and clicked.

Everything in Series, plus

  • An SEO article for every episodeWritten for Google and AI search, with stills from the video, on your page.
  • Pro thumbnails with your faceThree for every episode, wide and tall, made to get the click.
  • Motion graphics and picturesCards beside you as you say things, and Shorts with pictures of what you talk about.
  • Studio setup and backgroundsYour camera, distance and light checked once, and a set behind you.

Worth it when you want strangers to find you on Google and YouTube, not only your followers.

See what Studio does
For podcasts

Studio Plus

$179a month

or $1,790 a year

A guest podcast every week, produced for you.

Everything in Studio, plus

  • A guest podcast every weekYou record with your guest from a link. underway edits it into a finished show with the title, thumbnails and Shorts. Four a month.
  • Shorts and articles on 60 episodesTwice Studio's 30 a month, for when you film more than once a day.
  • Six hours of co-hostSome days, talk it through with an AI co-host instead of answering questions. Six hours a month.

Worth it when you want a show with guests going out every week, without editing it.

See what Studio Plus does

Crew

early access

$499a month

A show three times a week, and someone to run it.

Instead of hiring an editor, a producer and an assistant.

Everything in Studio Plus, plus

  1. Three guest podcasts a weekTwelve a month, each made into a full show: the edit, a cold open, thumbnails, clips and Shorts.
  2. Guests, shows and sponsors found for youYour chief of staff finds them, pitches from your own inbox, briefs you on every guest and checks in every morning.
  3. Your Director on every recordingA voice that sets you up, coaches each take live and answers from everything you've recorded.

Company Record

$129a seat a month, from 5 seats ($645), $99 a seat from 20

Everything in Studio for each person, a running record of the company, and the team's week in one video.

AI co-host hours reset on the 1st of each month, and a Company Record team shares one pool. Each chat can last up to 30 minutes. Extra hours are $9 each and don't expire while you're a member.

Add-on on Studio Plus: if an AI assistant does work for you, it can keep its own series too. From $59 a month filming once a week to $419 filming every day.

  • 7 days free on Founder, Series, Studio or Studio Plus: your card at signup, nothing taken until day 8
  • During the trial the co-host is 30 minutes, or start your plan the same day
  • Connect all your tools on any plan, the free trial included
  • Download your original recordings any time, on any plan
  • Cancelling never takes away what you recorded

Questions

Do I have to be on camera?

No. Answer by voice and you get an audio episode, with the questions kept in so it sounds like an interview. Or share your screen and talk it through, with your face in a corner. Or go on camera. Choose each time.

What if I miss a day?

Nothing bad happens. Episodes are numbered in order, not by date, so there is no gap. Your streak counts only the days you chose: three a week is a streak. One tap pauses it.

How long does it take?

About three minutes of talking, whenever suits you. The episode is ready a few minutes later, with nothing to do unless you want to cut a sentence.

What does it connect to?

Your calendar, your meeting recorder (Zoom, Fathom), your sales (Stripe, Whop), your newsletter (Kit, beehiiv), GitHub and more. It only looks, never changes anything, and you get an address you can forward any email to. Press one button and it reads the day: thirty small updates become the five that mattered, and it suggests what to talk about. You pick. Other people’s voices from meetings never go in an episode.

Can I ask it what I did, and when?

Yes. It keeps a log of what your connected tools show, ninety days back and updated every hour. Ask “when did we launch the new prints?” and it tells you the date, even if you never mentioned it.

Does it just ask the same questions every day?

No. They come from what you picked and your day, one each, and it remembers what you said before, so it asks about the decision you promised by Friday. To dig in as you talk, pick the co-host.

Is it a podcast too?

Yes. Every episode also comes as a podcast file, questions kept in. It can go out as your own podcast on Apple and Spotify, set up once. Or skip the camera and make the whole episode a podcast.

Where does my footage live?

On your phone or computer first, backed up to your account if you sign in. Download everything, or delete everything, any time.

Do I have to post publicly?

No. Every episode stays private until you share it, so you can start that way. When you do, the post for each site is written for you, and one tap posts to all your connected accounts, now or at a time you choose. On Series you also see how many people watched.

Can my team use it?

Yes, with Company Record, our team plan. Everyone records their own episodes, the company shares one memory, and each week you get one film of the week at your company. The company owns the episodes; anyone who leaves keeps a copy of their own.

What does it cost?

Start with 7 days free: your card at signup, nothing taken until day 8, cancel any time before. After that, Founder is $29.99 a month for the interviews, your episodes, your page, posts written for your accounts, one-tap posting everywhere and a podcast feed. Series is $79.99 a month and adds posts and Shorts made as each episode finishes, a weekly round-up, a monthly film, view counts, and a one-page summary for investors. Studio is $129.99 a month and adds Pro YouTube thumbnails, an article on every episode's page and motion graphics. Everything stays private until you choose to share it, and on any paid plan you can share the whole vault at once, with a trailer made for you. Company Record, for teams, is $129 a seat a month from five seats ($99 a seat from twenty), each seat with everything in Studio. Pay yearly and get two months free on Founder, Series and Studio.

I’ve been going for years. Is it too late?

It’s too late for year one. It’s exactly the right time for this year.

The footage from today is the only footage of today there will ever be.

Start your 7-day trial

Card needed to start. Nothing taken until day 8, cancel any time before.

From the series

Founders’ episodes, written up.

Every public episode on underway has a page of its own: the video, then the same account in writing, checked against what the founder actually said.

Browse every series