Directory · Building Underway · S1 · Episode 42
S1 · Episode 42
Dealing with a difficult client and a smelly dog at work
filmed 14 October 2026 · 0:52
Underway has two signups now, both on a 14 day free trial after entering their card details. I talk through why asking for a card up front feels better than the no-card free trials I was running before: the people who sign up have more skin in the game. We will see over the next 14 days whether they convert to paying. Blue the dog makes an appearance.
Read the transcript
Blue. Okay, everyone. Do you know what I nearly missed? I think this is my first day in God knows how many days that I nearly missed doing an episode. But it's been a good day, guys. We got a lot done. We got another sign up. Now, it is a free trial, but these guys are putting in... Look. Blue. He's a big baby. He's only... How old are you, Blue? Don't wanna talk, he's a bit sh- too shy. Anyway, guys, so we got another sign up, right? We've got two signups now. Both put their card details in. They get a free trial of 14 days, so we'll see if they pay. You'll see what happens. But I feel much better about this than before when we were doing free trials and no card, 'cause these guys have got a bit more skin in the game, and they're the type of people who obviously believe in it much more than before. Isn't that right, Blue? Look, say hello. Say hello.
Made with underway. It reads the founder’s day, asks them about it out loud, and turns the answers into episodes like this one.
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