The episode, in writing
by Richard Lovatt · from the episode above, checked against what was said
Here's an episode on how to get found in AI search terms. It's a massive topic at the minute because people are moving from Google over to AI, ChatGPT, Claude, you name it, and being mentioned in those places is very soon going to be more powerful than being found in Google.
Underway does it for you. What we do is click on Promote at the top, and click Found in AI Answers, and that opens your answers. Every week, the questions your buyers ask an AI get put to ChatGPT, Claude, and Gemini with their web search on, and it shows whether the answers name you, cite your page, or name a competitor instead.
I am named in one of seventeen answers, so straight away, that's great news, I'm already being featured. It gives me how I can get mentioned in all of the others, and that is literally free traffic for you being mentioned in these kinds of things.
I am being mentioned for the question, is there a tool that interviews me by voice and turns my answers into a finished podcast episode? ChatGPT names me, cites my page. Claude doesn't name me or anyone I compete with. It tells you what each one actually said.
There were nine searches where an AI names someone else, and this is what we want to be found in. One of them was, I want to document my creative process like a show but don't know where to start without being a video editor, what should I use? That is literally what I need to search for, what I need to come up from. It tells me what each said, and I can just film this, and it tells me what to do. Film your answer, say the question out loud, then answer it plainly in your own words. It sets it up with the title and the points to cover, which makes it so easy. Put the answer on your own site, which Underway will do for you, under a heading that asks that same question.
I'm not going to do that now because it'll ruin this recording, but let's have a look at the others. What's a good alternative to paying a freelance editor to cut together founder content from raw footage? That one's just on the money.
As you can see, there are so many here, and it's giving really simple things to do. I can just tick them off, film this, film this, film this, put them out, document that, and they're out there, and it will edit it all together. Add an intro, add an outro. Edit it so it answers that specifically. Click post to all and put it on your YouTube, put it on your directory, put it on Twitter. You start ranking and bringing in free traffic. How good is that?