Directory · Building Underway · S1 · Episode 28
S1 · Episode 28
AI influencer videos for Underway
filmed 6 October 2026 · 5:15
I made a set of AI influencer videos to market Underway, avatars of the kind of people I can picture using it. They're going out on a separate Instagram and YouTube, away from my personal profiles, because the people who follow me there aren't the crowd I need. I also added an assets section next to the Vault in Underway, so promotional material sits alongside the episodes, and my Grok bot will post one of those videos a day to the new account. Then I walked through the directory, the Building Underway profile, the seasons, the roundups and the podcasts.
Read the transcript
Anyway, guys, I'm back. Um, I wanted to just do this because, uh, something really cool. Um, where was I gonna show you? Where was I gonna show you guys? Um, window. Okay. Okay. So share with audio. Yes. So what I'm putting together here is... Where can I find it? Okay. I'm-- How do I explain this? I created something really cool for you guys. So nowadays video's getting so, so good, and I'll give you an example actually. I've created what we call AI influencers, who are basically the avatars of people who I can envision using underway. Um, I'm gonna create a separate Instagram, separate YouTube, you know, separate everything away from my personal that kind of just puts out that content. Because obviously with my, with my social profiles, it's got, already got like certain demographic of people who follow me and, and it's just not the same crowd as what you would imagine if I promote underway properly, right? Do you know what I'm trying to say? And I'm asking you as if you're gonna tell me. So my point is I'm gonna create another one from scratch, and it'll hopefully start putting out content out that's on a certain, you know, where the topic is the same kind of thing every single time. And what hopefully the algorithm is good enough, it'll start pu- pulling in the exact type of, type of demographic that I kinda want, right? Um, so next point, video's got so good that it can do that, and I don't have to record it myself. And obviously you have to say this is AI on the posts and stuff, but that's fine. So this is kinda what they look like. I quit my job on Friday. Today is day one, and this is the bit I'd regret not filming. What are you building and who's it for? A booking app for dog groomers. My sister still runs hers off a paper diary. You can't film today, tomorrow. I mean, it's pretty good, isn't it? Like there is, there's something small that I'd be like, "I need to change that," but you can't get bogged down in this, guys. You just have to post. Let the market decide. I didn't film the first two years of this company. I'm never-- Listen, I'm not missing the next two. Where does the business honestly stand right now? 40 stores stock us. Uh, two years ago it was my garage and a label printer. Start with the chapter you're in. So there was something really funky in that one. Did you see it? Like kind of a bit weird. But anyway, the point is it works, right? People grasp that what it's about and will probably get inquisitive. So, um, if I click on stop sharing here, um, and come back here. So I also added this, guys. Um, so if I show you this. Um, if we go on Vault now, so this is where all the episodes are Okay. Now, we also now have assets. So this is kind of like, um, like promotional material. So I've, I've created all these different videos, right? And, and they're different. They're like assets. They're promotional material, they're marketing. And this is because like one, when you do, you know, when you start an account with Underwear, you're gonna be putting out this content that's you, that's, that's just you speaking to a camera. And I think that's really valuable in itself. But you're gonna create marketing assets, and I, I wanted to bring that in here because it's just as important. Um, so the cool thing is like now we have a- an asset section where you can also post these to your socials, right? Um, so where I'm linking this is, is I've got these AI influencer videos being created on one side. They're gonna be uploaded into the asset section, and then my Grok bot is, and you, you can do this with others as well, right? But my Grok bot is basically gonna post one of those every day to the new Instagram account, right? So you're putting it on a loop, and this is kind of just like the how cool AI is now. It's like doing that marketing, doing that outreach, doing that posting really without me doing much, you know? But yeah, whilst I'm here, guys, like have a look at how cool this is. So anyway, pretty cool if you ask me. Um, or if we look at the directory also, wouldn't it be cool in a year's time when there's loads of people building on here, but here you can see business is being built right now, and it's just me. So you've got me, like... You can imagine when this is like YouTube, when there's loads of people on it, you'll see all of these different released lately. So all the different episodes that people have released. You're able to sort by longest running, streak, filmed recently, newest series. Um, so we click on Building Undway. It's like clicking into someone's profile. Like I can edit it here and my bio, what it's about, episodes filmed. You've got the trailer here, season zero, season one, Steve season one, which is my AI agent, head of engineering. And then you've got roundups, like weekly roundups, promotional materials, and then podcasts. So it's, it's all, it's all coming together. Um
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