Directory · Building Underway · S1 · Episode 89

S1 · Episode 89

Meta ads setup for more app sign ups

filmed 23 October 2026 · 1:55

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Underway hit 20 signups, and I'm testing an AI background changer for a new studio setup. I talk about how the signups feel compared to my first big sales back when I started in sales, and why I'm documenting it to see where I am in a year's time. I'm also recording this one sitting in front of a plain wall in my kitchen that gets filled in with a background, after seeing a few people on X post videos doing the same. I don't know yet how it will come out.

The episode, in writing

by Richard Lovatt · from the episode above, checked against what was said

I'm just documenting this, the feeling. I want this video to be about the fact that I got so excited yesterday, more so because I'm getting signups every day, and it feels really good. It feels like when I first started in sales and I was making my first few big sales. Getting them every day, and slowly coming through, and a bit more each time, it just feels good that I've created a product. I've seen a gap in the market, I've worked, I've created it, and people are actively saying, "Yeah, that's what I need."

I'm glad I'm documenting this because I do want to see where I am in a year's time. If I'm at 20 signups now, let's imagine where I can be in a year. It's semi-addictive.

I'm also recording this on a kind of new studio setup. I've created a new top-level membership for studio, and you pay a hefty price for it, well, it's not that much really for what you get, but it offers so many new functions. One of them is a setup like this where you can have a plain wall behind you, or a green screen, and it will actually fill that in behind. So right now I'm recording on a plain wall in my kitchen, but when you watch it, there'll be maybe a studio, and I can pick that background.

I'm interested to see how it comes out, because quite often these background things look off, and you just think, "Yeah, that's not good." But I did see a few people on X lately upload videos doing this, and I thought to myself, "That actually is good." It does look really good, and it's semi more attentive than if you were sitting on a sofa, like I do in my other shots. So that's why I thought I'll create this, and we'll see how this comes out.

Read the transcript

Guys, um, I'm just documenting this, the feeling, and I, I'm also doing a bit of a different episode here because number one, I want this whole-- this little video to be about the fact that I got so excited yesterday, you know? More so 'cause the sense I'm getting signups every day, right? And it, and it feels really good. It feels like when I first started in sales and I was first making my first few, like, big sales. Um, but getting them every day and they're slowly coming through, and I guess more each time, it just feels good that I've created a product. I, I've seen a gap in the market. I, I've worked, I've created it, and people are actively like, "Hey, yeah, that's, that's what I need," you know? And, uh, I'm glad I'm documenting this because I, I do wanna see what-- where I am in a year's time. You know? If I'm at 20 signups now, let's imagine where I can be in a year. That's... It's, it's semi-addictive. Um, I'm also recording this, which is kind of a new studio setup, you know, for the-- I've created a new top-level membership for studio and it... You, you pay a hefty price. Well, it's not that much really for what you get but it offers so many new functions and one of them is, like, a setup like this with, you can say, a plain wall behind you or a green screen, and it will actually fill that in, um, behind. You know? So right now, hopefully when I, I'm recording on a plain wall in my kitchen, but when you guys watch it, there'll be maybe a studio, and I can pick that background. So I'm interested to see how it comes out because quite often these background things are like, they look off, you know? And you just think, "Yeah, that's not good." But I did see a few people on X lately upload videos of them doing this, and I thought to myself like, "That actually is good." Like, it does look really good, and it's semi more attentive than if you were sitting on a sofa, you know, like I do in my other shots. So that's why I thought I'll create this and, you know, we'll see how this comes out.

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