The episode, in writing
by Richard Lovatt · from the episode above, checked against what was said
We've made some news. Two bits of amazing news today. Number one is we've officially completed 50 episodes, and for me that's a massive achievement. Nothing to do with customers, nothing to do with people using it, but for me being that consistent, I mean doing 50 posts on Instagram every day is hard, and I've recorded 50 episodes on underway. I think that's massive for me. I know people who find it hard to be consistent with stuff like this will find underway, they will find underway to unlock that side of them. I know it.
The other thing is the App Store submission went live. I went through like 26 builds to do that, four submissions, something like that. Anyway, it's live, thank God. That was actually tough.
On top of that, in terms of the goal at the minute, I want to use it, of course, and you think to yourself, okay, how do I move towards that every day. The one thing I've been doing is I created, I use Grok Bot, and Grok Bot has an outreach agent for me. It searches across the internet for anyone on social media talking about documenting, because there's a lot. Me and my fiancee saw this on TikTok the other day, someone where I live has a coffee shop, he's opening a second one, and on the video he's basically saying I really wish I documented building the first one. I was like, that's the exact target market, because underway's for that, it helps that process. So I was like, I'm sure there's loads of people on the internet mentioning this all the time. So it's an agent that scans the internet every day, finds those people, and then does outreach to them via LinkedIn or email or X or Instagram.
Today I've had two replies from people who are interested. I do send them an offer, because at the end of the day, if you go to someone cold and say hey, use this and pay me, it's such a hard sell, and I'm more bothered right now about testing and getting feedback. I think that's the best way to do it. So I've gone to them and said, use underway for a week, use it legitimately, I'll pay a hundred at the end of the week if you're able to give me feedback. I think that's the most valuable bit at the moment. I'll show you and tell you how that goes, I'll keep you updated.
I'm close, I think tomorrow we're going to start the X ads, they're close to going live. Create a draft video views campaign, that's going to go for a week, so we're going to create an audience, hopefully a large audience of people who are interested in this stuff, and then we're going to retarget them with a lead gen campaign to get their email, market in 101, and then we're going to try and sell straight to them. It would be really good, in a perfect world, if you could just go straight to people and say buy, and they'd just buy. But we're going to have to go the long way, like we do, that's marketing. Get them to use it for free and hopefully convert people.
One thing that's nagging me a bit is I'm someone who can get on camera like this and just chat and freestyle. I do blab on, but I'm happy to do it, I'm not trying to do this because I like to get an audience, it's just documenting. But I do feel like some people won't be able to just do this, they need more structure. So I'm going to force myself in the next few episodes at least to utilise the other aspects of underway, where it's a structured interview more so, because when it comes to me testing the app right now, I'm testing most things, but not that. So I expect in the next few episodes hopefully it's going to be me utilising some different aspects of underway and doing the interview type questions.