The episode, in writing
by Richard Lovatt · from the episode above, checked against what was said
We're back doing some more X ads. The landing pages, although really good, are inclusive of motion design stuff. I was about to start ads and I looked at them and thought, hey, probably need to have me on the landing pages. It'd be great to have loads of different customers on there, but as it's just me, probably best it's me rather than some AI stuff. So here we are, filming some stuff. It's going to be rough, but probably going to be cool to look back at this.
Ad one: nobody saw the months between the idea and the launch, and that's the most valuable bit. That's the part that I'd love to watch back. That's the part that the investor would love to see, and that's the part that your potential customers will really connect to. That's why I filmed it.
I'd forgotten how bad version one was until I watched it back. That's the value of it. Not the fact that I built something, but that I can see how rough it started from day one. That's what makes it worth filming.
Ad three: nobody's watching yet, and that's the best time to be honest on camera. This is about starting in stealth mode, where you build without being public, which I know a lot of people do. It lets me be completely honest until I'm ready to put it out there. It only works because nobody's watching yet, and releasing it later is the payoff.
Ad number four, the last one. Right now there's nothing to say, but six months from now, this is the part I'll want to watch. It's the part people will connect to, the most valuable bit, and what customers will actually want to see.
Right now there's nothing to see, but six months from now, this is the part I want to watch. The most valuable bit. This is the part that your potential customers will no doubt connect to.
Alright guys, that was a mouthful, but I guess that's the inner workings of trying out making ads. So we'll see what it can put together.