document in private, publish the archive on launch day

if you're building in stealth, the diary can be private too.

underway records you from today. nobody sees it unless you send it. every episode has its own switch. on launch day you publish the whole thing.

a year from now you have the story of the company, told by you, in order, while it was actually happening. the launch is the archive. not a thread written from memory.

stealth launch is £490, one-off. three free episodes. no card until episode four. raw footage is downloadable.

the footage from today is the only footage of today there will ever be.

document daily. publish when it's worth it.