Directory · Building Underway · S1 · Episode 5

S1 · Episode 5 · filmed 17 September 2026 · 8:57

ChatGPT ads and the series deck

I set up ChatGPT ads for the Underway landing page, capped the budget at £50 a day, and it spent about £150 within 30 minutes, so I've raised a support ticket with OpenAI. I also had a sales meeting with the guys from my other work, and they said the idea genuinely solves a real issue. Then I shared my screen and walked through the series deck, which came up as a suggested topic because I'd left it open in an earlier episode. What it generates right now is a wall of text, so that's what I'm going to work on next.

Read the transcript

We're back Same day again But some stuff to update you on guys Guys So number one ChatGPT OpenAI messaged me emailed me messaged me What am I on about They emailed me and told me you can join this webinar about ChatGPT ads and I'm the type of guy to go wait a Anyone else like that So I set the mob I used Claude I set the pixel blah blah blah it's like fuck it let's just see because at the end of the day I think you know when you build something you create something you've got distribution getting out there What better way to just get your actual idea your landing page your product in front of people with that I mean you're paying but you can 100 ensure that it gets in front of the people you want to be in front of So I did it Kind of probably a bad idea guys I said it 50 pounds a day I think and then it not only overspent it spent like 150 like that boom like within 30 minutes it had spent triple the amount and so now I mean I've created a support ticket with ChatGPT OpenAI to be like yo guys what the like not a good that is not a good experience for business owners for sure Probably could have started with Meta and I'm going to as well but anyway the other thing is guys actually I I told you in the last episode you know with my other work and what I do with the sales and stuff and I had a sales meeting today with all of those guys and you know what it was really good because like It's so weird I the guys I've worked with for so long in this like a lot of those people I've never even met in real life Although I talk to them every day and we're on zoom all the time So it's kind of like I feel I have Anyway some of those I've met in some real life in real life some of them I haven't but my point here is I See them as genuinely fucking good friends who I Don't know like I'm sure everyone especially in on in online business has felt this but it's like I do know that my friends my home friends my people who live in the UK who I've known for a long time and The people who are on the internet kind of random Let's say random strangers those guys will like have My back I won't say it's like not that they don't all have my back But more so they'll grab the way to comment to DM to say well this is great Well done blah blah blah like just positivity and I don't know if that's like the UK thing against the US It's obviously all these guys in the US But my idea we got on the sales call today and pretty much all of them said like genuinely really good idea and it wasn't kind of like Fake positivity do not mean it was like this is a genuine like Issue you solve it and it felt good to be honest More so motivation to be like cool Keep good Because I think one of the other things about building a business or anything like this is you can have like some internal motivation that it's good But that's so easy to get swayed off It's so easy for you to be like you know to have a day where it's hard it's working you've done X amount of videos you've tried this you've tried that and nothing's working It's quite easy to just go I know this because like I'm one of those guys in the past where I've just done bam bam bam bam do something I'm bored boom change you know And I will say this the times when I've been incredibly like when I've been let's say successful just in my own mind is when I've just hella focused and been consistent for a long time When I say a long time let's say six months of pure focus and dedication without changing honestly has brought me so much And I'm gonna do it with this and I'm gonna have a documentation on it But anyway guys I'm gonna share my screen because one thing I've shown you guys before is like when you click on today and record an episode it has suggested topics for you It knows what you've said and what you've left open right So it left something open It said hey you spoke in another episode about having like a founder's day Anyway I left it open So I'm gonna show you guys basically So like maybe I can show you this So when you click on today let's look at this 16 days in a row this makes me feel good Keep going Anyway so if I go down you've got ask the vault I can go through this So this ask the vault I can actually like speak to it on the microphone So I can say hey what did we do yesterday with this Or I can just type and ask it what did we do on three weeks ago on this day And it will tell us right Then we got today's context which is what's it pulling through today that gives it context to create questions from And because we can connect to so many bits of software so I'm getting off target here but because we connect to so many bits of software I've automatically made it so it doesn't pull all of them You have to click on choose what it uses and then you can see shipped I can see all of the things I've done and then I can click them on and then that pulls it through as context I can click on the numbers like 100 subscribers calendar that my meetings are coming and I actually have to click on them to pull it through as context But anyway if we go back Okay come on come on come on Okay so here we go worth an episode Can you see here guys The series deck you said you'll cover walkthrough which I'm doing now So this is proof of this working because I was like hey that's a really good point You part this for another session and the record still has no idea what a generated deck looks like or which style choices exist And this is a quote of me So this is what I'm doing now And you know what's funny is I saw that earlier today and I thought oh that reminds me I should look into that aspect And I looked into it guys And I was like it's a good idea but it's so trash Like let me show you So if you click on account and this only works if you've got a certain membership Think of the high level membership You get a series deck So if you click on account and come down you've got company record right So it's like we can go and we can look at this right I think this is just like pulling through everything So what it is what it does each week why is it worth having what's the best route to start And it's like what the company knows This is the company Bible so to speak And you can read about what it does there But anyway let's get back to things Let's get back to this So account Okay series deck So the whole point of this right is like you're building a company from scratch and you document it And what actually happens like I'll give you an example If you start in stealth aka you don't want the public to know straight away so you start in stealth What happens is every episode you record is series zero episode one Episodes keep going up But then as soon as you potentially go public series zero over automatically series one starts and then you have to set up your series one and tell it what it's about What's the goal here Are we tracking things And so as you go along you're gonna have all these different series And for each series I've enabled it so you can kind of have like a deck for each one or a deck that covers it all right Because there's a lot of info there So you can see here at the bottom you've got series building underway the whole series So I can create a deck kind of deck an investor hiring customer and partner progress update I can do those about the whole thing or the season And obviously when I have loads of seasons you're able to just choose and get an investor deck for season zero Because honestly I might have an investor at some point who wants to see series zero What was it What did I go Like where did I start Where did I get to What did I document in a nice format however the whole point of underway as well is you document everything even if it's really bad so like look like guys i'm working on it but look at this you click on that print even though print is probably the wrong word but this makes you save its video and look at this it's like this is the deck 37 hours 16 days video it up and it's literally just a wall of text of what happened you need oh anyway so my point is like like i'm just showing you that because like this is where you start it's a good idea but it's that's what it spits out and now i'm gonna have to go to town and work on this because that's not good enough right um but i did want to show that because you in however many episodes down the line i'm probably going to come back and say hey look at this

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