The episode, in writing
by Richard Lovatt · from the episode above, checked against what was said
What is up everyone. So, do you know what's funny, I wanna do this launch video for my Twitter following, because the majority of people who are probably watching this know me as Clothes Unpaid. And my profile is gonna morph into this bit of software that I'm gonna talk to you guys about. This is basically an explanation of it.
I was just gonna record a Loom and kind of explain what I'm doing right now and why, and what this tech is, and Loom's just playing up. You click on record, share your screen, and then when you watch it back it just doesn't show your face, even though I had that on my screen when I was recording. But what's ironic is the best bit of tech then, because Loom wasn't working, was actually this, what I'm creating now, which is using my own tech to do this exact job. But I'm not making another Loom, put it that way.
The reason I'm doing this is because I'm gonna change my whole Twitter, and probably my Instagram and YouTube, into this Underway app profile right now. And I want people who do know me, and they're probably gonna click on my profile because they won't see Clothes Unpaid, they'll be like wait a minute, who, I'm following this new Underway thing, like what is it. And you'll see this.
I'm gonna share my screen and walk you guys through it here. It is kind of self explanatory in a way, but I know my audience, and a lot of the people I follow and the people who follow me who I see every day, I genuinely think that this is going to be a really great piece of tech. For a lot of you, kind of business owners, and even if you're just in sales or marketing, run your own business, it's going to be really, really helpful.
The reason I made this Underway live is because I face these issues myself and I want to run them through with you. And I do see everyday people facing these issues. I've recently built myself an app, and I got part way through it, quite a large way through it, and I got to that point where I'm gonna go live and I'm gonna market it and start doing content and stuff like that. And man, there's so many frictions, there's so many things stopping me from doing it. Like setting up your camera, what you're gonna say, being consistent, making hooks. There's so many things that would kind of stop me. I'm not bothered about being on camera, it's natural to me. But the friction, the little bits of friction that you face, and founders face, to make that happen, I just thought to myself, like, wouldn't it be great if you could just sit down in front of your screen, on your phone or even on your laptop, or your mic, and just, something would interview you about your day, that knows your day, and it would take it and edit it and then post it. And you just take all that friction away. And that's what Underway is.
Since I've come up with that I was amazed at no one really grasping that market. I also think I've created something pretty unique here. I do see daily lots of founders, and maybe it's biased because I'm now thinking on this level, but lots of founders and business people now, they've created something, a mature business, it's doing really well, it's successful, and they look back and think, man, wouldn't that be cool if I just documented that whole process, and they didn't. Underway is for that. It just removes all of that for you.
It knows your day. It connects to your email, to your GitHub, to your Zoom, to your Fathom, to anything you can think of. It will learn and know your day. It connects to your Warp. Everything. And so I say at the end of the day, because that's when I do it generally, but at any point in the day, it will know what you've done, what you've achieved, what you're thinking about. It has a knowledge base, it learns from you. And you can just click record episode and you can talk. It will give you suggested topics, you can talk through what you want. And instead of thinking about it, it will then edit it and create a bit of content that goes either in your vault, which is private because you might want to launch it later, or it goes into your public directory where people can find you building in public. And you can even charge people to see that.
That's the idea. And I want to get away from competing with any of the editing apps because this is not about editing. Lots of founders and builders and people, it's not, we don't care for the social media of oh you've got to find the right hook, just keep doing loads of different hooks and see what works. No, we want to document and we don't want to have to think about that. We want to be able to post, maybe you don't have an audience that way, but you want to post without thinking and feeling about oh how many likes, how many reviews, how many shares. Let's take all that off the table. And instead, in six months, one year's time, you can look back and go, hey, I am so fucking happy I documented that whole process.
What better thing for an investor to say, what better way for eventually customers to see the initial days. Like the video says on my website, if you go down here, imagine Steve watching Steve Jobs build Apple from day one. Like that stuff is so valuable. And today's builders on Underway will be the next generation of founders who will have documentaries about what they did, because that footage will be on Underway.
So I'm gonna start tweeting, I'm gonna start doing content around this. I'm documenting my whole build and everything that happens. So if you know me as Clothes Unpaid, I'm not gone, I'm still doing my main stuff, and everything I do is in sales and marketing still. I still work with Next Growth, still managing lots of offers. I don't think I'm ever gonna move away from that. But at the same time, I've built Underway, and I honestly believe a lot of you who know me will get a lot from this app. And if you want to be one of the first testers, you want to get involved, don't hesitate to DM me and we'll get you on board.