Directory · Building Underway · S0 · Episode 12

S0 · Episode 12

Making a launch video with AI in one shot: GPT-6 Astra

filmed 6 September 2026 · 5:13 · filmed in private, before the series went public

The episode, in writing

by Richard Lovatt · from the episode above, checked against what was said

GPT-6 Astra came out a few days ago. In a previous episode I used Fable 5.1 to create a launch video, and I was pretty happy with it, you can literally watch that episode and see. Then I kept seeing people on Twitter say things like "I just one-shot this launch video," so I went ahead and gave it a go, and genuinely, you would normally pay thousands for this. I sent it to my fiancée and we were both like, "Oh my God." She said she was so proud of me, just because the feeling of what I've been trying to build, and the problem it solves, and the video it created in pretty much one shot, captures exactly what I've been trying to do.

I've also added two new things, which add on to my patent application, which I'm in discussions with the lawyer about. Let me share my screen and go over them.

So here's the website. I added what you could call a watcher, which kind of watches you, and a habit former, which kind of learns you, and they're displayed here. As you're building a business, whether that's a mature established business or from the start, one thing you do want to do is automatically keep track of milestones. That's what the watcher does. It can track all the payments, it can track how many customers you have, your staff costs, every metric you can track, and it tracks when you've hit those milestones and tells you. It'll bump you on your phone, on your app, or notify you on your laptop. "Rich, you just crossed ten K in a month for the first time." You can record a moment right then, in that moment it just hit, what do you feel right there and then. It's not about the money, but just that you've built this, you've got to this milestone. You can record a little moment and that can then go into your episode later on, or you can click ask me tonight, and it takes that and puts it into the context that you've hit that milestone. First payment, one thousand in a month, then ten, a hundred thousand, ten customers, episode one hundred. All of these different metrics you can track, and you can capture that feeling in one.

Then habits. This is where the AI picks up your habits, how you like to film. I've made all these different ways to film and capture your day, and as I'm using it myself, I'm on about episode eleven now. Every time I'm doing this I'm doing a landscape version, a sit down long version so I can just ramble, and I'm not really utilising the back and forth questions so much because right now it's more about show and tell. Soon I'm going to try the questions much more and try the podcast format, have those conversations. It says, "You usually film around eight o'clock, and Fridays tend to be a long one. Tonight is set up that way. Your reminder is at seven PM. Do you want to move it to eight PM?" Your phone knows where you drive on a Monday morning without being told. This learns the same way from your episodes, when you start, which nights run long, when you take the podcast instead of the camera. It learns it all.

All of this has morphed into the patent application I've sent, which is why this stuff is staying private for now.

Let's watch this one to begin with. This is the first one shot. That is incredible. Pat GPT-6 on the back, not me. That is literally incredible, guys, you'd pay thousands for that.

Then I created this one. I've actually got a new version of it now, but you might remember from a previous episode what this used to be. I said to GPT-6 Astra, basically, watch it. I really liked the concept but I knew it could be improved, so this is that, improved. It's following a company called Mabel & Beau, a toy building company, from the start to being successful. It's really cool.

Read the transcript

Yeah, boy. Do I have something to show you guys. GPT-6 Astra came out. That was a few days ago. Um, and I think in a j- previous episode, literally maybe even the last episode, but a few days before that is when I actually used Fable 5.1 to create some kind of launch video, and I, I was happy with it. I mean, you can literally watch an episode and see I'm pretty happy with it. And then I kept seeing on Twitter or X, I kept seeing people say, "You know, I just one-shot this launch video," and some really cool stuff. So do you know what? I went ahead and, and gave it a go. And oh my God, like genuinely. Like you would normally pay thousands and thousands for this. I'm gonna show you. But I sent it to my fiancée, and like we were both like, "Oh my God." Like she was like, "I'm so proud of you." Like, just because the feeling of what I've been trying to build and, and the problem it solves, and the video it created in, in pretty much a one shot just captures exactly kind of what I'm been trying to do. Um, so not only that, but I've added two cool new things which do also add on to my patent application, which I'm in discussions with the, the lawyer about. Um, so I'm gonna share my screen. First, I'm gonna go over the two things I added, which I think are also pretty cool. I know I keep saying that. Um, so here's the website. So I c- I added what we could... You c- you could kinda call it, um, a watcher, kind of watches you, and a habit former, so it kind of learns you, and they, they're kind of displayed here. So the watcher As you're building a business, whether that's like a, a mature established business or from the start, one thing you do wanna do is like automatically keep track of milestones, right? And that's what it does. Like obvi- it can track all the payments, it can track like your, how many customers, your, um, staff costs, like every metric you can track, right? And it, it's also gonna track when you've hit those milestones. It's gonna tell you when you've hit those milestones. Like as you see here on the screen, milestones, which it's gonna come up, it's gonna bump you on your phone, on your app. It's gonna, if you, on your laptop, it'll notify you there. "Rich, you just crossed 10K in a month for the first time." You can record a moment now, which is like you in that moment, it just hit it. Like what do you feel right there and then? It's not about the money, but just you've built this, you've got to this milestone, you know? And you can just record a little moment there and then that can then go into your episode later on, you know. Or you can just click ask me tonight, and it takes that and puts it into the context that you've hit that milestone, right? So your first payment, 1,000 in a month, then 10, 100,000, 10 customers, episode 100. So all of these different metrics you can track and you can capture that feeling in one. Amazing. And then habits. So this is where like the AI is kind of clever and also just picks up your habits, how you like to film. Like for example, I've made all these different ways to film and, and capture your day, you know. And as I'm using it myself, and I'm on what? I don't know what episode I'm on, like 11 now or something. But, um, I, every time I'm doing this, I'm doing a landscape version. I'm doing what you call like a sit down long, so I can just ramble And I'm not really utilizing, uh, the back and forth questions so much because right now it's more about show and tell. But soon I'm gonna try out the questions much more and I'm gonna try the podcast and have those conversations, right? But you see here it says, "You usually film around 8:00, and Fridays tend to be a long one. Tonight is set up that way. Your reminder is at 7:00 PM. Do you wanna move it to 8:00 PM?" Your phone knows where you drive on a Monday morning without being told. This learns the same way from, from your episodes when you start, which nights run long, when you take the podcast instead of the camera. So it learns it all. And all of this is just kind of morphed into the application, the patent application that I've sent, um, which is why this stuff is staying private for now. Um, so let's go to, um... Is it on here yet? So let's just watch this one to begin with. This is the first one shot. It's amazing. Hopefully you can hear it as well. Like, that is fucking incredible. Like, pat myself on the back, but not really. Pat GPT-6 on the back. That is literally incredible, guys. Like, you'd pay thousands for that. Um, and then I created this one. I've actually got a new version of this, um, but you might remember on a previous episode if you've seen it, what this used to be. And basically, I just said to GPT-6, "Astra." Basically said, "Watch it." I kind of wanna cr- I, I really did like the concept, but I knew it could be improved. So this is basically that, and it's following kind of like a Mabel & Beau, which is like a toy building company. So it's following them from, from where they... from the start to being successful. It's really cool

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