The episode, in writing
by Richard Lovatt · from the episode above, checked against what was said
We've got to fix this bug. Every time we start this, I don't know if you can see, but I'm frozen for a few seconds.
I'm just being super transparent because I'm not happy, it's not going very well. I could easily come on here and be like, "Hey, look how many signups have come through." But the reality is it's dire, terrible. Maybe on previous episodes this is a habit of mine. On a previous episode I said this and I didn't follow through.
On a previous episode I said I ran through things, like I tested the flow myself, because we're running ads, so I was like, I'll go on the landing page, I'll pretend I'm a prospect, I'll come through the funnel. But I was short-sighted. So stupid. I came through the funnel but I didn't actually try everything. What I basically did was go through the landing page, saw the ad, saw the landing page, left my email, browsed everything really quick, and then just, okay, that worked. How stupid was that?
Today it's like I've got signups through the night and I'm like, that's cool. But then I go into them and I look and I'm like, all of them getting stuck and they're not even far into the app. They're not using it. I'm like, what? This is just something I've got to learn from. New experiences, learn from it. So I thought, right, I'm gonna go through it myself.
And it's quite obvious. I put myself in their shoes and just looked at Underway. Firstly, I was looking at it through the mobile. I'm on the laptop all the time. It's so much easier to grasp everything on the laptop, it's spaced out. But most people who come across this, are they gonna be on their phone? And so looking at it through that lens was just so much different.
And then I looked at it through the lens of, okay, I don't know what Underway is, I've just seen an ad and I'm like, oh, that sounds cool, click on it. And then I was overwhelmed, really. My fiancé said the same, and it was enlightening. I could look at things through the lens of, I don't know what this is, why is this telling me this. There's actually so much going on, and it's cool because Underway has so many functions, it's literally so good, guys. But that's all noise, that's just words.
Reality is, for anyone coming on, and I'm a testament to this, whenever I use something new, a new bit of software, if you overcomplicate things, I'm gone. See you later, probably not gonna speak to me again. And so that's what it was like.
So I'm spending some time now just going through the app and trying to take things away and hide them away. Connections, how they work, all the little bits. Fuck right off, you know?
So yeah, just giving it to you straight, guys. We did also start X ads today, so I'm gonna lose more money. I'm good at that actually at the minute, like losing money, pretty good, successful.