The episode, in writing
by Richard Lovatt · from the episode above, checked against what was said
This app is amazing. I'm telling you, it's too good. So, I've been spending some time thinking about promotion because I need to promote it. I need to be more intelligent with the promotion. Obviously, we're getting in front of eyeballs with Meta Ads and the X Ads. We need to attract the right people. The SEO, the titles, the thumbnails are now optimised, and that made me think about a whole new world, which is various types of promotion.
On a side note, I made a decision yesterday, and I messaged my Facebook ads guy, and I said, look, let's keep doing this, let's keep testing, getting people to come through the funnel, get in free, and let's see how it goes. We learn a lot. But let's just send traffic to a page to buy. We won't know unless we try. If it converts, which I think it should, there's a market out there who need this, that is a fact. So we need to send people to a landing page that's optimised, see if people buy, and when they do, we need to optimise that. Better ads, better landing pages, different ICP landing pages. We could go on.
This is the new website, and we've made changes. The Steve Jobs video is at the top because I think it's so powerful. We've improved it a lot. At the end of the day, we need to send traffic to it to get customers.
If we click on this and go into Promote, this is another one. You've got documenting, which I've spoken about, and you've got promotion. The two can go hand in hand and overlap, but you've got promoting as a means to go to market. So we've got Promote, which is your shop window. You've got marketing assets. You can upload assets here, and you can then send them to YouTube, LinkedIn, Instagram, you can send them anywhere. These are marketing assets I've created, films, portrait and landscape. The AI is so good now, you can create assets just so easily, and now I have one place to keep them all, to potentially use and send out there. They can go on my public page too.
But I think this is the most powerful aspect at the minute, the videos to film. It's scanning YouTube using your ICP. It's thinking about what do they search, what do they want to know about, and can I film a video about these things to get that traffic. It's come up with videos, two you could rank for and three that are harder.
Number one is day in the life of a startup, filmed by an app that interviews me. People type day in the life of a startup, and YouTube suggests it. On page one right now we've got day in the life of a tech startup founder in Toronto, a day in the life of a 26-year-old startup founder, day in the life of a tech startup CEO. Some of these are twelve months old, nine months old, and they've got quite a lot of traction. One guy's only got 844 subscribers but 36,000 views. So it suggests this as a walkthrough, I share my screen and I walk through what I'm doing, and it thinks I can rank for this. That's the type of traffic of people watching that would probably like Underwear. So it's a really good idea.
I can click how to film it, copy the notes, because the notes are going to be above the screen and I need to know them. How to film it is ways to open in your own words, open the moment the app asks you what changed today and answer it on camera. There's all these different notes. You can hide the notes, and then you can just click film this walkthrough and it'll open ready to go. It's going to edit it for you, you don't have to think, it does it all for you, the music if it's needed, the intro, the chapters, taking the silences out. If you're a founder, if you've got a business, you're making a business, you work for a business, this takes so much friction away for you.
Then we've got how to vlog in public without fear when you film alone indoors. I don't know why anyone would get fear filming alone indoors, I do it every day. There's 172,000 views, 16,000, 213,000, that one's seven years old. The point is there's lots of traffic for those searches and it thinks we can rank. And there's harder ones too, like the process of starting a startup recorded daily instead of remembered, lots of views there. It's very interesting what comes up and gives you recommendations.
Then you've got ad answers. It asks a few questions about what you're building, and each answer is cut into its own vertical to post or run. So it basically creates ads for you, it'll ask you a question, you answer, and it'll clip it into an ad. Much needed. And then reach is kind of like what you've posted, asking the networks for those numbers. It pulls the numbers from YouTube and all of them together so you can see how you're doing and progressing.