The episode, in writing
by Richard Lovatt · from the episode above, checked against what was said
I'm back because I wanted to show you something really cool. So what I'm putting together here, I created something really cool for you guys.
So nowadays video's getting so, so good, and I'll give you an example. I've created what we call AI influencers, who are basically the avatars of people who I can envision using Underway. I'm gonna create a separate Instagram, separate YouTube, separate everything away from my personal that just puts out that content. Because with my social profiles, it's already got a certain demographic of people who follow me, and it's just not the same crowd as what you would imagine if I promote Underway properly.
So my point is I'm gonna create another one from scratch, and it'll hopefully start putting out content that's on a certain topic, the same kind of thing every single time, and hopefully the algorithm is good enough that it'll start pulling in the exact type of demographic that I want. So video's got so good that it can do that, and I don't have to record it myself. You have to say this is AI on the posts, but that's fine.
So this is kind of what they look like. I quit my job on Friday. Today is day one, and this is the bit I'd regret not filming. What are you building and who's it for? A booking app for dog groomers. My sister still runs hers off a paper diary. You can't film today, tomorrow. It's pretty good, isn't it. There's something small I'd be like, I need to change that, but you can't get bogged down in this, guys, you just have to post. Let the market decide. I didn't film the first two years of this company. I'm not missing the next two. Where does the business honestly stand right now? Forty stores stock us. Two years ago it was my garage and a label printer. Start with the chapter you're in.
There was something really funky in that one. Did you see it, kind of a bit weird. But the point is it works. People grasp what it's about and will probably get inquisitive.
I also added this, guys. If we go on Vault now, this is where all the episodes are. Now we also have assets. This is like promotional material. I've created all these different videos, and they're different, they're assets, they're promotional material, they're marketing. When you start an account with Underway, you're gonna be putting out this content that's you speaking to a camera, and I think that's really valuable in itself. But you're gonna create marketing assets, and I wanted to bring that in here because it's just as important.
So the cool thing is now we have an asset section where you can also post these to your socials. Where I'm linking this is, I've got these AI influencer videos being created on one side, they're gonna be uploaded into the asset section, and then my Grok bot is going to post one of those every day to the new Instagram account. You can do this with others as well. So you're putting it on a loop, and this is just like how cool AI is now. It's doing that marketing, doing that outreach, doing that posting really without me doing much.
Pretty cool if you ask me. Or if we look at the directory, wouldn't it be cool in a year's time when there's loads of people building on here, but here you can see business is being built right now, and it's just me. You can imagine when this is like YouTube, when there's loads of people on it, you'll see all of these different released lately, all the different episodes that people have released. You're able to sort by longest running streak, filmed recently, newest series.
So we click on Building Underway, it's like clicking into someone's profile. I can edit it here, my bio, what it's about, episodes filmed. You've got the trailer here, season zero, season one, Steve season one, which is my AI agent, head of engineering. And then you've got roundups, like weekly roundups, promotional materials, and then podcasts. So it's all coming together.