The episode, in writing
by Richard Lovatt · from the episode above, checked against what was said
Do you know what, I keep remembering things that I've said before and not getting round to them. I remember telling you guys I promise I'm going to talk about this, I'm going to try this and do this, but I don't do it.
One of them is the fact that I set this whole app up so it remembers your day, it knows what you've done, and then it interviews you and speaks to you. I did that because I think there are so many founders out there who just don't want to think about content, and it's a weight off your shoulders. You don't have to sit down and think, it just asks you. I think that's a really good aspect of this whole app.
What I have found, and what I guess most founders will find as well, is that because it remembers everything, knows your goals and what you're trying to achieve and what you've mentioned and what's open ended, and because it's always there top of mind on the screen, you don't have to have questions because you always have something to speak about. It might not be the same for everyone but it's rich in content and ideas.
If I click on today, it remembers everything. It says notice, rich, a month straight, every single day, record a moment now. That's one of the moments, I could just say how I feel in the moment. I can ask anything about the build. When did we add YouTube. If I've thought about something that could be a bit of content, I could ask that.
Then you've got season one, which is my goals, so it runs along with me and has topics that are moving with me. Like what the three ad sets actually spent, I can just film this and it's thirty seconds, so I could do a quick episode if I'm on the move and don't have much time. The landing page, the ads, it points out a few questions around it. If I click film this, it would just be ready with an interview with two or three questions about that, and I can answer it like an interview.
Then you've got what you changed after the replies went quiet, that's the outbound questions. What one Steve episode costs. It's great, I don't literally have to think. Every time I come to the screen to do an episode I've got things in my mind, but also this makes it so easy for me. One kept for the next episode, film an episode on this, underway clips, and then there's eleven threads worth an episode here, new stuff left open, walkthroughs. You have endless content to speak about, and when you're documenting I think that's such a bonus, because what do I talk about is one of those objections with creating content. You will have endless content here if you just build something.
What I did want to show you today is, if you watch my earlier episode, I called out someone who was making a point, an argument very black and white, that it's the worst thing for guys to do, like document, be geek, whatever. I made the point against it for a bit of content, and I think I made that pretty well, but at the same time I tried to present a balanced argument, that there's two sides. There's creating content for virality, for users, for eyes, for an audience, for attention, and you've got the other side which is just documenting for documents' sake, to look back on your journey.
That whole post did make me look at that, so I say thank you to that guy, it did make me consider that side a bit more. I was thinking, underway is all about documenting, but it really doesn't matter if you are wanting to utilise organic content to get views, to get users, within your niche. The algorithm is very good at that nowadays, but you still have to create content that can do that to have an effect. Underway didn't do that, and doesn't do that, until tonight.
Another reason I thought about that is because at the minute I'm posting all of my episodes to two social channels, and it's not really the right platform. YouTube is the perfect place for me to post the long form episodes. YouTube Shorts, Instagram, TikTok, etc, is the perfect place to post clips of them. That's how it's done. My best friend Alex does that every day, that's kind of his job, he interviews people on a podcast that does well and creates clips and posts them on Instagram. They do pretty well, I think, and they push people towards subscribing on YouTube.
I thought, it's not a bad idea, I don't think I should be afraid of it, as long as I stick to the rules here. My rules are make it incredibly easy for founders. No fiddling, no fiddly bits, no checking and changing things. Editing should be one click and done. I've basically done that.
If we go on, for example, episode fifty six, by the time you guys watch this I'll be way ahead. I click on share. Look how cool this is, you've got all the different social platforms here. You've got clips from this episode and it's going to give you clips you can post. It's going to look through your transcripts and edit and do it. I'm not saying these are going to go viral, but they're going to have much more chance of being shared, much higher chance of being bite sized content that people want to enjoy, and if they are interested then they go through to the longer episode on YouTube.
Does that make you want to watch it. You can see how it's basically taken, it's used, utilising hooks in a way. The underlying tech behind this is going to understand your ICP, who is your audience. It's going to know that because of the episodes you've created, your episode zero forms a basis, and then it creates a knowledge base. And so these shots, and what it uses as a hook, is going to be connected to your ICP on YouTube, and what works for that audience. It's really, really clever.
But the greatest thing for me is that you as founders, not even founders, anyone doing any creation, can use it, but it's all one click and you're done. I didn't have to think about this, it's already done, I can just click post to the shop, post to Instagram, post LinkedIn, done. I'm going to put a button underneath post it all, so it can make it even easier for you.
But that's across episodes. I think I'm working on a lot of things right now, but to be honest these things are needed. We're running ads right now and I think we're on the edge, I can feel it. Ads are going out, we're getting views, people coming on the landing page, it's just a matter of time now until we get customers.