build in public ideas from your own week, not a list of 27

search build in public ideas and you get lists. twenty-seven post ideas, ten examples, a template. they are fine, and they are the same list for everyone, which is the problem. the best idea for what to post, film or fix next is in your own week, not in someone else's list.

this piece is about where those ideas actually come from, and what underway's today page now does with them.

where good build in public ideas come from

• what people search for that you could answer. a phrase people type into youtube, where page one is thin or off the point, is a video idea with an audience already attached.
• what an ai says about your market. when you ask chatgpt the question your buyer would ask and it names three other tools, the idea is the page or the episode that answers that question plainly.
• what you have not said yet. a marketing brief that cannot tell who it is for, or what people use instead, is telling you what to say next.
• what happened today. a payment landing, a call that went sideways, a commit you were stuck on for three hours. the tools you already use know before you remember.

none of these is a template. each one is specific to you, which is why it is worth doing.

build in public ideas need an order, not a list

a list of twenty-seven is a list of things you will not do. what helps is three, in order, each with the reason it is worth your time, and the rest out of the way until you want them.

and you need to see that it is working. not the best post, which makes you chase your best day, but the totals: how many episodes, how many people follow, how many searches you are on page one for, how often an ai names you. totals go up when you keep going, which is the only thing that was ever going to work.

what underway's today page does now

today still opens on the record button. that is the habit, and it stays first and largest. under it are two new things.

• your progress: episodes so far, people following you across your connected accounts, searches you are on page one for, and how many ai answers name you, each with the week's change. totals only, never a ranking of episodes.
• next steps: the three things most worth doing now, each with why, and show all for up to ten. they come from your own data: a question an ai answered by pointing at someone else, a video people search for that you could rank for, your marketing brief if it is not written yet, a tool worth connecting so the interview knows more.
• each step has a button that takes you there, and not now, which puts it away for good. nothing is lost by dismissing one, and nothing nags.
• it is the same on the phone, and what you dismiss on one is gone on the other.

none of it reaches the interview. what you are asked on camera comes from your day, and the next steps live beside the diary, not inside it.

faq