A daily email from Rich at Underway
Document, Don't Create
Turn your everyday business into content.
A short daily email from Rich at Underway to help you document what you're building, share it, and keep the story as you go.
Real experiences, practical ideas, and the occasional expensive lesson in buying equipment instead of using it.
Free, every day
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What it helps with
The parts of putting content out that have nothing to do with a camera
01
Finding things to talk about
The decision, the problem, the customer conversation: what counts as material when you are inside the day.
02
Getting comfortable recording
Why a question works better than a blank camera, and what to do about sounding unlike yourself.
03
Continuing when life is busy
A habit that fits a real working week, with missed days built in rather than counted against you.
04
Preserving the build
The ordinary days and the firsts, in your own words, before hindsight tidies them up.
Written by Rich, who runs Underway and has bought more recording equipment than he has used. Some emails mention Underway, which is the product he makes for exactly this. You never have to buy anything to get the emails, and the newsletter is separate from a trial of the app: no card, no account.